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A Whole New Sandwich Debuts in the Freezer Aisle: LEAN POCKETS(R) Brand Introduces Latest Whole Grain Varieties
Date:12/17/2007

ENGLEWOOD, Colo., Dec. 17 /PRNewswire/ -- Whether enjoying a meal at home, at work or on the road, consumers today want to be health conscious, but don't want to sacrifice great taste ... or convenience. They want a fast, easy way to eat right. The leader in the frozen sandwich category has found the solution. Now LEAN POCKETS(R) brand fans can enjoy the goodness of whole grains in every bite with seven delicious varieties featuring a whole grain crust. LEAN POCKETS(R) brand Made with Whole Grain sandwiches contain the same amount of whole grains as one slice of whole grain bread(1).

As one of the only sandwiches in the frozen aisle featuring Whole Grains, the LEAN POCKETS(R) brand continues to showcase its innovation and dedication to helping people live better on the go. The Whole Grain trend continues to sweep the nation; people know they're supposed to be eating Whole Grains because the Dietary Guidelines for Americans recommends eating three or more servings of whole grains per day. However, for many, finding easy ways to incorporate Whole Grains into their diet can be challenging. LEAN POCKETS(R) brand offers an easy way to do so with each of the seven Whole Grain varieties featuring 16 grams or more of whole grains per serving as well as real cheese, and is a good source of calcium. And, all LEAN POCKETS(R) varieties are 260 calories or less and contain 7 grams of fat. Eating on the go never tasted so good!

"We're so pleased to announce that LEAN POCKETS(R) brand is now the only sandwich in the frozen food aisle which features whole grains," said Margaret Cate, Marketing Manager for the LEAN POCKETS(R) brand family of sandwiches. "LEAN POCKETS(R) brand Made with Whole Grain offers a smart and easy way for people to enjoy a healthier sandwich, straight from the microwave in just two minutes!"

LEAN POCKETS(R) brand Made with Whole Grain feature delectable meats, flavorful veggies and delicious sauces, all wrapped in a crispy, whole grain crust. With seven varieties available, consumers can enjoy a different LEAN POCKETS(R) brand Made with Whole Grain flavor every day of the week:

-- *NEW* Turkey, Broccoli & Cheese: Deli-style thin sliced turkey breast,

broccoli and melted cheddar cheese wrapped in a crispy, whole grain

crust.

-- *NEW* Turkey & Ham with Cheese: Deli-style thin sliced roasted turkey

and ham with cheese wrapped in a crispy, whole grain crust.

-- *NEW* Three Cheese & Broccoli: Low fat mozzarella, cheddar and Romano

cheeses blended with broccoli in a crispy, whole grain crust.

-- *NEW* Chicken, Broccoli & Cheddar: Tender white meat chicken breast,

combined with crisp broccoli and melted cheese wrapped in a crispy,

whole grain crust.

-- Ham & Cheese: Ham layered with cheddar cheese wrapped in a crispy,

whole grain crust.

-- Meatballs & Mozzarella: Meatballs smothered with a rich marinara sauce

and melted mozzarella cheese wrapped in a crispy, whole grain crust.

-- Supreme Pizza: Zesty sausage, pepperoni and green peppers in a marinara

sauce smothered with mozzarella cheese wrapped in a crispy, whole grain

crust.

Visit LEANPOCKETS.com for more information about the new Whole Grain varieties of LEAN POCKETS(R), including nutritional information, frequently asked questions, and weight-loss success stories. The HOT POCKETS(R) Web site also includes a store locator to find a grocer near you that carries all your favorite HOT POCKETS(R) and LEAN POCKETS(R) branded sandwiches, Subs and Croissant Crust products.

LEAN POCKETS(R) made with Whole Grain have a suggested retail price of $2.46 and will be available in the freezer aisle of grocery stores nationwide in January 2008.

About the Nestle Prepared Foods Company -- Denver

HOT POCKETS(R), LEAN POCKETS(R) and CROISSANT POCKETS(R) brand sandwiches redefined convenience more than 20 years ago with the creation of frozen stuffed sandwiches. Today, Nestle Prepared Foods Company -- Denver continues to be the leading manufacturer of frozen hand-held sandwiches and snacks by successfully anticipating America's eating trends and responding with innovative, quality products. For more information, visit HOTPOCKETS.com.

Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the tenth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Nestle(R) Good Start(R), Stouffer's(R), Lean Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R) Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R), PowerBar(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), and Wonka(R). Nestle USA, with 2006 sales of $8.5 billion (includes Nestle Nutrition), is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with 2006 sales of $79 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

(1) One ounce-equivalent = one slice whole grain bread

All trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland.


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SOURCE LEAN POCKETS
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