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A Recession-Resistant Business? Introducing FertilityAuthority.com
Date:2/26/2009

ng tail. Who else is searching for obscure terms like 'endometriosis, FSH, PCOS, IVF?' Our goal is to create unity and build affinity for the brand. We realize that the path to having children is not forever, and we've found that people are willing to spend whatever it takes to make their dream of having a family a reality." From a business standpoint, Bartasi emphasizes that advertising in the healthcare category is still showing healthy signs, despite the recession, and highlights that the company has pre-sold several key sponsorships and that advertisers are eager to participate.


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