Navigation Links
A Recession-Resistant Business? Introducing FertilityAuthority.com
Date:2/26/2009

NEW YORK, Feb. 26 /PRNewswire-USNewswire/ -- With sensational headlines about multiple births dominating the media, it is easy to overlook the fact that infertility is a painful reality for many couples trying to start a family. In fact, more than 7.3 million Americans struggle with fertility issues, and the number is growing. In the past 10 years the fertility industry has doubled in size and now exceeds $3 billion. Despite the troubled economy, reproductive medicine is thriving, and most couples are more than willing to face the physical, emotional and financial challenges that treatments bring. However, many know little about it until they encounter these obstacles personally, and the situation is often overwhelming.

FertilityAuthority.com -- the single, authoritative source for fertility content, from diagnosis to fertility resolution -- launches today. The web portal provides a solution for this growing population struggling to start a family. It has the most reliable content on the web, written by seasoned healthcare journalists and vetted by accredited Reproductive Endocrinologists (REs). FertilityAuthority.com features a robust library of patient video testimonials and a growing network of bloggers, columnists and message boards that foster a healthy online community. The site - the only web portal devoted to fertility - is aggregating physicians' white papers to provide patients with comprehensive professional research. It also provides users with the first proprietary database of REs, fertility clinics and other specialists.

Who's starting a business in the middle of this deepening recession? CEO and media veteran Gina Bartasi says, "The fertility industry is as recession-resistant as it gets. Postponing treatment due to financial constraints only works to your disadvantage since the number one factor that determines fertility is age." Bartasi adds, "This business is really about the long tail. Who else is searching for obscure terms like 'endometriosis, FSH, PCOS, IVF?' Our goal is to create unity and build affinity for the brand. We realize that the path to having children is not forever, and we've found that people are willing to spend whatever it takes to make their dream of having a family a reality." From a business standpoint, Bartasi emphasizes that advertising in the healthcare category is still showing healthy signs, despite the recession, and highlights that the company has pre-sold several key sponsorships and that advertisers are eager to participate.


'/>"/>
SOURCE FertilityAuthority.com
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Introducing a Kitchen for Your Mind: The Ojai Valley Inn & Spa Artists Cottage
2. American Dental Association Applauds Legislators for Introducing Meth Mouth Bill
3. Introducing HEAL-WA--New Initiative Brings Evidence-Based Health Sciences Information to Health Professionals in Washington State
4. Introducing the Smith & Nephew Foam Dressing Kit
5. Introducing The Hot Tooth Keyboard, the Cleanable, Hygienic, Wireless Keyboard for Dental Practitioners and Laboratories
6. Digital Hearing Aids Online - Introducing Properly Programmed Hearing Aids Available Online
7. APWU Health Plan Takes Lead in Introducing New Hearing Benefit and Cap on Prescription Drug Costs
8. Introducing Findley Davies New Suite of Dependent Eligibility Audit Services: TbV4
9. USA-ONE Interactive Presents a Free Webinar Series Introducing Docuvation – An Online Document Management Solution
10. Nevique Skin Care Company Introducing the Revolutionary New Omega 3 Skin Care Technology
11. Introducing GoodBelly(TM) the New Probiotic Fruit Drink Line
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 2017 , ... The International Association of Eating Disorders Professionals ... the field of eating disorders, announces the opening of early registration for the ... at the Omni Resort at ChampionsGate. , The annual iaedp™ Symposium ...
(Date:10/13/2017)... ... 2017 , ... Lori R. Somekh, founder of the Law Office of ... elder law and special needs planning attorneys. “Membership in ElderCounsel helps our office remain ... to network with elder law attorneys nationwide,” said Somekh. , ElderCounsel ...
(Date:10/13/2017)... ... , ... The Visiting Nurse Association (VNA) of Somerset Hills is proud to ... unique items from across the nation, this holiday-themed event will raise funds and awareness ... VNA. The boutique will be open Saturday, November 4 (10:00 a.m. – 5:00 ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Yisrayl Hawkins, Pastor ... that explains one of the most popular and least understood books in the Holy ... and puzzling descriptions that have baffled scholars for centuries. Many have tossed it off ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains ... possible to save lost souls in the Philippines. “The Journey: From the Mountains to ... dedicated teacher of the Bible. She has taught all ages and currently teaches a ...
Breaking Medicine News(10 mins):
(Date:9/22/2017)... , Sept. 22, 2017 AVACEN Medical ... device is now successfully helping those with the widespread ... Fibromyalgia diagnosed Amanda in Essex, England ... and washing my hair, experiencing no sleep at all, ... painful spasm… I cannot recommend [the AVACEN 100] enough, ...
(Date:9/18/2017)... 18, 2017 EpiVax, Inc. ("EpiVax") ... and immune engineering, today announced a new ... (H7N9) vaccine. ... influenza and presents a challenge for traditional ... to be effective. Using state-of-the-art bioinformatics and molecular ...
(Date:9/12/2017)... SAN FRANCISCO , Sept. 12, 2017 /PRNewswire/ ... Lifecycle Management Solutions (VLMS), is pleased to announce ... as a member of its Board of Directors ... 2017. ValGenesis VLMS enables life science companies to ... eliminate the use of paper in this process. ...
Breaking Medicine Technology: