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A Recession-Resistant Business? Introducing FertilityAuthority.com
Date:2/26/2009

NEW YORK, Feb. 26 /PRNewswire-USNewswire/ -- With sensational headlines about multiple births dominating the media, it is easy to overlook the fact that infertility is a painful reality for many couples trying to start a family. In fact, more than 7.3 million Americans struggle with fertility issues, and the number is growing. In the past 10 years the fertility industry has doubled in size and now exceeds $3 billion. Despite the troubled economy, reproductive medicine is thriving, and most couples are more than willing to face the physical, emotional and financial challenges that treatments bring. However, many know little about it until they encounter these obstacles personally, and the situation is often overwhelming.

FertilityAuthority.com -- the single, authoritative source for fertility content, from diagnosis to fertility resolution -- launches today. The web portal provides a solution for this growing population struggling to start a family. It has the most reliable content on the web, written by seasoned healthcare journalists and vetted by accredited Reproductive Endocrinologists (REs). FertilityAuthority.com features a robust library of patient video testimonials and a growing network of bloggers, columnists and message boards that foster a healthy online community. The site - the only web portal devoted to fertility - is aggregating physicians' white papers to provide patients with comprehensive professional research. It also provides users with the first proprietary database of REs, fertility clinics and other specialists.

Who's starting a business in the middle of this deepening recession? CEO and media veteran Gina Bartasi says, "The fertility industry is as recession-resistant as it gets. Postponing treatment due to financial constraints only works to your disadvantage since the number one factor that determines fertility is age." Bartasi adds, "This business is really about the long tail. Who else is searching for obscure terms like 'endometriosis, FSH, PCOS, IVF?' Our goal is to create unity and build affinity for the brand. We realize that the path to having children is not forever, and we've found that people are willing to spend whatever it takes to make their dream of having a family a reality." From a business standpoint, Bartasi emphasizes that advertising in the healthcare category is still showing healthy signs, despite the recession, and highlights that the company has pre-sold several key sponsorships and that advertisers are eager to participate.


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SOURCE FertilityAuthority.com
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