About the Entertainment Industry Foundation
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.
National Colorectal Cancer Research Alliance
EIF's NCCRA is dedicated to the eradication of colon cancer by promoting education about the importance of medical screening and funding cutting-edge research to develop better tests, treatments and, ultimately, a cure. The NCCRA was co-founded by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation in 2000. As a result of the attention focused on colorectal cancer since the NCCRA was established, the number of colonoscopy screenings has increased almost 20 percent, a phenomenon dubbed the "Couric Effect" by the University of Michigan researchers who documented it.
About eBay Inc.:
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, Shopping.com and others. eBay Inc. is headquartered in San Jose, California.
MissionFish provides service and support activities including nonprofit
verification, donation collection and disbursement, tax receipting, and
online contribution tracking. By combining the power and reach of the eBay
marketplace with the nonprofit expertise of MissionFish, eBay Giving Works
makes it easy for buyers, sellers, nonprofits, and cause-marketers to come
together, Building a Marketplace for Ch
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