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A Picture Perfect Partnership: Olympus Raises Colorectal Cancer Awareness Through eBay Giving Works Auction
Date:3/27/2008

nt of C3. "We hope to one day make colorectal cancer no more deadly than the common cold -- and we will only accomplish that through an increased commitment to ending this terrible disease. We applaud Olympus' efforts to raise awareness, and raise the bar."

"On behalf of the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance and co-founder Katie Couric, we are so grateful for Olympus' steadfast commitment to our colon cancer initiative," said Lisa Paulsen, President and CEO of the Entertainment Industry Foundation. "Olympus' ongoing support helps us with our efforts to generate greater awareness of this cancer, as well as accelerate important science that will hopefully lead us to better tests, treatments and, ultimately, a cure."

In addition to the proceeds raised, all Olympus cameras bought on eBay will be shipped with information about colorectal cancer screening. "At Olympus, we believe it is our responsibility to help educate, inform and create awareness about colorectal cancer," said F. Mark Gumz, president and COO of Olympus America. "Our hope is that through our many Olympus initiatives, we will increase awareness and facilitate discussions about the disease."

Building on Olympus' five-year history of selling products via eBay, the company believes it can create a positive philanthropic impact through the online program. Of note are the more than 3,000 unique visitors per day to the Olympus store on eBay. For more information regarding Olympus' colorectal cancer efforts, please visit http://www.crcawareness.com.

The eBay Giving Works program (http://givingworks.ebay.com) is a dedicated charitable listing initiative, providing organizations with a creative way to support causes important to them. Since 2000, more than $94.5 million has been raised for charity from listings sold on eBay worldw
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SOURCE Olympus
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