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A Picture Perfect Partnership: Olympus Raises Colorectal Cancer Awareness Through eBay Giving Works Auction
Date:3/27/2008

'Cameras for a Cause'

CENTER VALLEY, Pa., March 27 /PRNewswire/ -- Olympus, a global leader in endoscopy solutions and a precision technology leader in award-winning consumer products, will donate 10 percent of the proceeds from its consumer products sold through the eBay Giving Works auction to C3: Colorectal Cancer Coalition and the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA), to benefit advocacy and research. By demonstrating its commitment to the fight against colorectal cancer, Olympus hopes to raise funds to benefit these leading nonprofit organizations over the next 12 months. To visit this site, log on to http://stores.ebay.com/Olympus-Auctions.

Through this unique endeavor, Olympus is utilizing its expertise in both endoscopy and consumer electronic products to support research and awareness efforts in the fight against colorectal cancer. The proceeds from sales of Olympus products via the eBay Giving Works auction will be divided between C3: Colorectal Cancer Coalition and the EIF's NCCRA, with the goal to directly support the eradication of this disease.

As the second leading cause of cancer deaths in the United States for both men and women, colorectal cancer is not only one of the most preventable cancers, but also one of the most curable when detected at an early stage. According to the American Cancer Society, nearly 150,000 Americans are diagnosed with colorectal cancer annually and an estimated 50,000 die.

The donated profits received by C3 will be used to further its legislative and advocacy mission, whereas the profits received by EIF's NCCRA will be used for to advance promising research.

"C3: Colorectal Cancer Coalition is grateful to Olympus for supporting our efforts to fight colorectal cancer through research, empowerment and access," said Carlea Bauman, preside
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SOURCE Olympus
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