Navigation Links
A New Way to Discover Marketing Ideas
Date:10/12/2007

WESTFIELD, N.J., Oct. 12 /PRNewswire/ -- Don't hire an ad agency; at least not initially especially if you are hunting for a great marketing ideas. It is not because an agency can't come up with something great. It's just that you will limit your options to uncover new marketing ideas.

Most clients follow tradition process in attempting to find fresh marketing ideas. They send out an RFP, interview agencies, then develop a short list of 3 agencies and ask for a presentation.

The one agency that demonstrates the best chemistry makes clients laugh, exudes overwhelming charm, gives the appearance of understanding the client's business and shows some cool creative work usually wins the business. In many cases they are not the best choice, which becomes apparent very quickly. Proof of this old school way is in NYC the average client agency relationship last thirteen months.

"If a client asked me to help them select the best agency in pursuit of a great marketing idea, I would suggest that they interview seven or eight agencies, hire the three best agencies, give them all the same project and pay them a fair compensation for their efforts. Then, select the one agency with the best ideas," stated John Howlett, CEO of AvizaGroup, an advertising and marketing consultancy.

There is one problem in trying to uncovering great marketing ideas. You need a little skill and discipline to recognize a great idea. My experience is most people dismiss fresh new ideas as crazy or even silly.

"The best way to appreciate a new concept is to live with it for a few days, let it simmer a little, don't immediately pass judgment and dismiss it as a whacky idea too quickly," according to Howlett.

Taking a chance on a new unproven marketing idea can be a bit risky. You need to "think differently" to quote an old Apple Computer ad campaign especially when you want to discover new ideas.

John Howlett is CEO of AvizaGroup an advertising and marketing consultancy. He often writes articles on advertising and marketing issues and the industry business practices. For more information go to: http://www.avizagroup.com

John Howlett

john.h@avizagroup.com

(908) 303-4440 Cell


'/>"/>
SOURCE AvizaGroup
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. PRIMARY PULMONARY HYPERTENSION GENE DISCOVERED
2. New Way to "See" Genes, Evaluate Effectiveness of Gene Therapies Discovered
3. OHSU Researchers Announce New Discovery
4. Poisonous Parkinsons molecule discovered
5. Discovery of bone gene
6. Genes for Vision discovered
7. Chemists Discover Cation Considered Too Unstable To Exist
8. New breast cancer genes discovered
9. Latest discovery on Autism
10. Bacterial discovery may help CF patients
11. A new discovery about Acetaminophen
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/2/2016)... Raleigh, NC (PRWEB) , ... December 02, 2016 , ... ... the Open Enrollment Period (or Annual Election Period), is ending December 7th. Currently-enrolled Medicare ... plan (Part C) or prescription drug plan (Part D) need to make changes during ...
(Date:12/2/2016)... (PRWEB) , ... December 02, 2016 , ... With the ... through rehabilitation of an injury, patients must find the one that works for them. ... pain, he created a machine that worked and decided to share it with others. ...
(Date:12/2/2016)... , ... December 02, 2016 , ... ... Beverly Hills, California, will be included in the 2016 “Guide to America’s Top ... professionals based on the amalgamation of their education, experience, and professional associations. ...
(Date:12/2/2016)... , ... December 02, 2016 , ... ... of "Cardiovascular Health" in USA Today, which covers the innovative treatments, therapeutic technologies, ... while maintaining fulfilling lives. “We are prolonging life 6 years in the last ...
(Date:12/2/2016)... Honolulu, Hawaii (PRWEB) , ... December 02, 2016 ... ... 3, 2016 at the Hyatt Regency Waikiki Beach Resort and Spa in Honolulu, ... (CME) in the field of pain management. , The demand for supplemental ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... , December 2, 2016 bioLytical Laboratories, ein Weltführer ... bei den Mitgliedern des Apothekenbundes von Kenia eingeführt. ... ... INSTI HIV Self Test! (PRNewsFoto/bioLytical Laboratories) ...      (Photo: http://photos.prnewswire.com/prnh/20161201/444905 ) ...
(Date:12/2/2016)... , Dec. 2, 2016   CytoSorbents Corporation ... commercializing its European Union approved CytoSorb ® cytokine ... surgery patients worldwide, announced that Dr. Phillip Chan ... 9th Annual LD Micro Main Event investor conference ... at the Luxe Sunset Boulevard Hotel in ...
(Date:12/2/2016)... 1, 2016  Today, Simpson Healthcare Executives, a global ... being selected as winners of multiple awards at the ... at the PLATINUM level, Blue Zones Menu at the ... GOLD Level, and our proprietary 3ConneX Platform at the ... Executives, we are excited to showcase our new Platinum ...
Breaking Medicine Technology: