Navigation Links
A New Way to Discover Marketing Ideas
Date:10/12/2007

WESTFIELD, N.J., Oct. 12 /PRNewswire/ -- Don't hire an ad agency; at least not initially especially if you are hunting for a great marketing ideas. It is not because an agency can't come up with something great. It's just that you will limit your options to uncover new marketing ideas.

Most clients follow tradition process in attempting to find fresh marketing ideas. They send out an RFP, interview agencies, then develop a short list of 3 agencies and ask for a presentation.

The one agency that demonstrates the best chemistry makes clients laugh, exudes overwhelming charm, gives the appearance of understanding the client's business and shows some cool creative work usually wins the business. In many cases they are not the best choice, which becomes apparent very quickly. Proof of this old school way is in NYC the average client agency relationship last thirteen months.

"If a client asked me to help them select the best agency in pursuit of a great marketing idea, I would suggest that they interview seven or eight agencies, hire the three best agencies, give them all the same project and pay them a fair compensation for their efforts. Then, select the one agency with the best ideas," stated John Howlett, CEO of AvizaGroup, an advertising and marketing consultancy.

There is one problem in trying to uncovering great marketing ideas. You need a little skill and discipline to recognize a great idea. My experience is most people dismiss fresh new ideas as crazy or even silly.

"The best way to appreciate a new concept is to live with it for a few days, let it simmer a little, don't immediately pass judgment and dismiss it as a whacky idea too quickly," according to Howlett.

Taking a chance on a new unproven marketing idea can be a bit risky. You need to "think differently" to quote an old Apple Computer ad campaign especially when you want to discover new ideas.

John Howlett is CEO of AvizaGroup an advertising and marketing consultancy. He often writes articles on advertising and marketing issues and the industry business practices. For more information go to: http://www.avizagroup.com

John Howlett

john.h@avizagroup.com

(908) 303-4440 Cell


'/>"/>
SOURCE AvizaGroup
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. PRIMARY PULMONARY HYPERTENSION GENE DISCOVERED
2. New Way to "See" Genes, Evaluate Effectiveness of Gene Therapies Discovered
3. OHSU Researchers Announce New Discovery
4. Poisonous Parkinsons molecule discovered
5. Discovery of bone gene
6. Genes for Vision discovered
7. Chemists Discover Cation Considered Too Unstable To Exist
8. New breast cancer genes discovered
9. Latest discovery on Autism
10. Bacterial discovery may help CF patients
11. A new discovery about Acetaminophen
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for ... $12 an hour by 2020 and then adjusting it yearly to increase at the same ... wage, assure the wage floor does not erode again, and make future increases more predictable. ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its first-ever ... Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding work ... Practice and Pediatric Emergency Medicine Practice. , “With this award, we recognize ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... client, The Grove Investment Group (TGIG), has initiated cultivation and processing operations at ... Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of a complete ...
(Date:6/24/2016)... ... June 24, 2016 , ... National recruitment firm ... sciences executive with extensive sequencing and genomics experience, as Vice President of North American ... Hill will be responsible for leading the sales team in the commercialization of the ...
(Date:6/24/2016)... ... June 24, 2016 , ... Today, MTI-GlobalStem, ... (iPS) cells and other difficult to transfect cells, announces its launch of the ... G9™ Gene Editing System is a complete system for culturing and transfecting ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... -- Research and Markets has announced the addition ... report to their offering. ... The World Market for Companion Diagnostics covers the world ... in the report includes the following: , ... by Region (N. America, EU, ROW), 2015-2020 , World ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced today ... its e-clinical software solution of choice.  This latest ... possible value to their clients by offering a ... preferred relationship establishes nowEDC as the EDC platform ... MedSource,s full-service clients.  "nowEDC has long been a ...
(Date:6/23/2016)... , June 23, 2016 Roche (SIX: RO, ... clearance for its Elecsys BRAHMS PCT (procalcitonin) assay as ... or septic shock. With this clearance, Roche is the ... fully integrated solution for sepsis risk assessment and management. ... bacterial infection and PCT levels in blood can aid ...
Breaking Medicine Technology: