Navigation Links
A New Way to Discover Marketing Ideas
Date:10/12/2007

WESTFIELD, N.J., Oct. 12 /PRNewswire/ -- Don't hire an ad agency; at least not initially especially if you are hunting for a great marketing ideas. It is not because an agency can't come up with something great. It's just that you will limit your options to uncover new marketing ideas.

Most clients follow tradition process in attempting to find fresh marketing ideas. They send out an RFP, interview agencies, then develop a short list of 3 agencies and ask for a presentation.

The one agency that demonstrates the best chemistry makes clients laugh, exudes overwhelming charm, gives the appearance of understanding the client's business and shows some cool creative work usually wins the business. In many cases they are not the best choice, which becomes apparent very quickly. Proof of this old school way is in NYC the average client agency relationship last thirteen months.

"If a client asked me to help them select the best agency in pursuit of a great marketing idea, I would suggest that they interview seven or eight agencies, hire the three best agencies, give them all the same project and pay them a fair compensation for their efforts. Then, select the one agency with the best ideas," stated John Howlett, CEO of AvizaGroup, an advertising and marketing consultancy.

There is one problem in trying to uncovering great marketing ideas. You need a little skill and discipline to recognize a great idea. My experience is most people dismiss fresh new ideas as crazy or even silly.

"The best way to appreciate a new concept is to live with it for a few days, let it simmer a little, don't immediately pass judgment and dismiss it as a whacky idea too quickly," according to Howlett.

Taking a chance on a new unproven marketing idea can be a bit risky. You need to "think differently" to quote an old Apple Computer ad campaign especially when you want to discover new ideas.

John Howlett is CEO of AvizaGroup an advertising and marketing consultancy. He often writes articles on advertising and marketing issues and the industry business practices. For more information go to: http://www.avizagroup.com

John Howlett

john.h@avizagroup.com

(908) 303-4440 Cell


'/>"/>
SOURCE AvizaGroup
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. PRIMARY PULMONARY HYPERTENSION GENE DISCOVERED
2. New Way to "See" Genes, Evaluate Effectiveness of Gene Therapies Discovered
3. OHSU Researchers Announce New Discovery
4. Poisonous Parkinsons molecule discovered
5. Discovery of bone gene
6. Genes for Vision discovered
7. Chemists Discover Cation Considered Too Unstable To Exist
8. New breast cancer genes discovered
9. Latest discovery on Autism
10. Bacterial discovery may help CF patients
11. A new discovery about Acetaminophen
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/3/2016)... ... May 03, 2016 , ... Finding the right way to address a patient’s condition before it ... now getting on board. , “You do the right thing, at the right time, at ... down, not up,” said Leonard M. Fromer, MD, FAAFP, from Group Practice Forum. “Even if ...
(Date:5/3/2016)... ... 2016 , ... Dave Newberry, broker/owner of Newberry Realty, recently announced his office ... luncheon on Friday, May 20. “We have raised over $1,000 for the table to ... Newberry. , PICC is a local Kent, WA, clinic that cares for drug-exposed babies ...
(Date:5/2/2016)... ... 02, 2016 , ... It has just been announced Jack Uldrich, ... throughout the month of May. , Uldrich is the author of 11 books and ... frequently appears on the Science Channel’s FutureScape and Discovery Channel’s Inside Out. , Known ...
(Date:5/2/2016)... ... May 02, 2016 , ... As directed by its ... Pennsylvania (HAP) issues its full support to allow certified nurse practitioners (CNP) to practice ... they have worked under such supervision for three years and 3,600 hours. , In ...
(Date:5/2/2016)... ... May 02, 2016 , ... Eating Recovery Center’s Insight Behavioral ... and anxiety disorders, has rebranded its eating disorder program under a new name: Eating ... treatment facility on May 16. , To celebrate, ERC Chicago will host a ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... April 28, 2016 Oramed Pharmaceuticals Inc. ... pharmaceutical company focused on the development of oral drug delivery ... upcoming PIONEERS 2016 conference, presented by Joseph Gunnar ... New York . Nadav Kidron , ... conference. Presentation Details:   PIONEERS ...
(Date:4/27/2016)... April 27, 2016  Hologic, Inc. (Nasdaq: ... results for the fiscal second quarter ended March ... of $0.24 increased 41.2%, and non-GAAP diluted EPS ... increased 5.8% on a reported basis, and 6.3% ... "We posted another good quarter, highlighted by 14.6% ...
(Date:4/27/2016)... Transparency Market Research has published ... Global Industry Analysis, Size, Share, Growth, Trends, and Forecast ... skincare devices market was valued at US$ 7,255.8 Mn ... CAGR of 10.1% from 2015 to 2023 to reach ... full Skincare Devices Market (Treatment Device - LED Therapy Devices, ...
Breaking Medicine Technology: