Navigation Links
A New Way to Discover Marketing Ideas

WESTFIELD, N.J., Oct. 12 /PRNewswire/ -- Don't hire an ad agency; at least not initially especially if you are hunting for a great marketing ideas. It is not because an agency can't come up with something great. It's just that you will limit your options to uncover new marketing ideas.

Most clients follow tradition process in attempting to find fresh marketing ideas. They send out an RFP, interview agencies, then develop a short list of 3 agencies and ask for a presentation.

The one agency that demonstrates the best chemistry makes clients laugh, exudes overwhelming charm, gives the appearance of understanding the client's business and shows some cool creative work usually wins the business. In many cases they are not the best choice, which becomes apparent very quickly. Proof of this old school way is in NYC the average client agency relationship last thirteen months.

"If a client asked me to help them select the best agency in pursuit of a great marketing idea, I would suggest that they interview seven or eight agencies, hire the three best agencies, give them all the same project and pay them a fair compensation for their efforts. Then, select the one agency with the best ideas," stated John Howlett, CEO of AvizaGroup, an advertising and marketing consultancy.

There is one problem in trying to uncovering great marketing ideas. You need a little skill and discipline to recognize a great idea. My experience is most people dismiss fresh new ideas as crazy or even silly.

"The best way to appreciate a new concept is to live with it for a few days, let it simmer a little, don't immediately pass judgment and dismiss it as a whacky idea too quickly," according to Howlett.

Taking a chance on a new unproven marketing idea can be a bit risky. You need to "think differently" to quote an old Apple Computer ad campaign especially when you want to discover new ideas.

John Howlett is CEO of AvizaGroup an advertising and marketing consultancy. He often writes articles on advertising and marketing issues and the industry business practices. For more information go to:

John Howlett

(908) 303-4440 Cell

SOURCE AvizaGroup
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

2. New Way to "See" Genes, Evaluate Effectiveness of Gene Therapies Discovered
3. OHSU Researchers Announce New Discovery
4. Poisonous Parkinsons molecule discovered
5. Discovery of bone gene
6. Genes for Vision discovered
7. Chemists Discover Cation Considered Too Unstable To Exist
8. New breast cancer genes discovered
9. Latest discovery on Autism
10. Bacterial discovery may help CF patients
11. A new discovery about Acetaminophen
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... A simply groundbreaking television series, "Voices in ... that delves into an array of issues that are presently affecting Americans. Dedicated to ... dialogue, this show is changing the subjects consumers focus on, one episode at a ...
(Date:11/27/2015)... ... November 27, 2015 , ... The ... and prominent nonprofit healthcare organizations in the country. They have overseen financial turnarounds, ... and helped advance the healthcare industry as a whole through their advocacy and ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity Point Recovery, ... together on Thanksgiving Day to share the things that they are most grateful ... Point YouTube channel, patients displayed what they wrote on index cards, describing the ...
(Date:11/26/2015)... (PRWEB) , ... November 26, 2015 , ... ... of workshops to discuss bioavailability and the need to integrate dose form selection ... in collaboration with OBN, the membership organization supporting and bringing together the UK’s ...
(Date:11/26/2015)... Viejo, CA (PRWEB) , ... November 26, 2015 ... ... users a new set of retro-fused, self-animating trailer titles with ProTrailer: Vintage. This ... style options. These classically-influenced trailer titles work with any font, giving users limitless ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 26, 2015 ... "Radioimmunoassay Market by Type (Reagents & ... Academics, Clinical Diagnostic Labs), Application (Research, Clinical ... 2020" report to their offering. ... addition of the "Radioimmunoassay Market by ...
(Date:11/25/2015)... , Nov. 25, 2015  The American Academy ... Gynecologists (ACOG), and the March of Dimes cheered ... Protecting Our Infants Act of 2015 (S.799), ... of newborns born exposed to drugs, such as ... bill,s introduction, all three organizations have worked together ...
(Date:11/25/2015)... 25, 2015  Henry Schein, Inc., the world,s largest ... dental, medical and animal health practitioners, will unveil at ... Henry Schein ConnectDental® Pavilion , which brings together for ... solutions designed to help any practice or laboratory enter ... for a schedule of experts appearing at the Pavilion. ...
Breaking Medicine Technology: