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A New Kind of New Year's Resolution Could Bring Clarity to Americans
Date:12/27/2007

Americans Who Include an Eye Exam in Their List of New Year's Resolutions

Could See an Improvement in Their Visual Acuity

PINELLAS PARK, Fla., Dec. 27 /PRNewswire/ -- This year, Americans who include an eye exam in their list of top five New Year's resolutions could obtain better visual acuity and protection against glare and ultraviolet (UV) radiation.

While some of the most common New Year's resolutions may be to lose weight, exercise more and find a better job, one resolution that is relatively easy to make and keep -- and will yield immediate long-term benefits -- is to make an appointment with your eyecare provider for an annual exam and learn how to protect the eyes from UV exposure.

According to a recent survey, Americans remain largely unaware of the dangers that extended exposure to harmful ultraviolet rays can have on their eyes. The survey, conducted by the New England Eye Institute and Transitions Optical, found that while nearly 80 percent of consumers are aware that UV exposure can cause skin cancer, only fiver percent know it can harm the eyes.

"Most Americans do not realize that they are at higher risk of developing visual impairment than other races. Thus, this year it's critical to have a yearly eye exam on your list," said Dr. Madeline Romeu, O.D., F.A.A.O., and spokesperson for an educational campaign led by Transitions Optical that is devoted to sharing information on how to better care for their eyes and promote eye health for the entire family. "Visual impairment could be triggered by factors such as cumulative exposure to UVB/UVA radiation -- most commonly known to be found in sunlight -- but also found in all levels of lighting conditions."

Exposure to UV light is cumulative and has been linked to sight-threatening diseases such as cataract and macular degeneration -- two conditions that can lead to visual impairment -- and are among the chief causes of blindness in America. The survey found that more than half (57 percent) of respondents said they do not wear protection eyewear when in the sun for extended periods of time.

"Having healthy eye sight depends partly on genetics, but also depends on preventive care and seeking yearly eye examinations for everyone in the family, particularly children. Developing good eye health habits early on means everything," said Dr. Romeu.

Like everything in life, keeping New Year's Resolutions is a matter of perseverance. To stay true to your resolutions, experts recommend:

1. Choosing realistic goals, like visiting your eye doctor yearly.

2. Plan ahead; make the appointment in December instead of waiting until

January.

3. Talk about your goal; ask your friends and family to support your

resolve to change for yourself, once they learn of your goal they may

even want to make an appointment with their eye doctor and you would

have done a good deed for a friend of family member.

4. Reward yourself; if your eyecare provider recommends you wear glasses

get a fashionable frame to highlight your eyes and compliment it with

photochromics like Transitions Lenses to safely and conveniently

protect your eyes from the glare and dangerous UVB/UVA rays.

For more tips about how to protect your eyes today and preserve your sight tomorrow, visit http://www.transitions.com.

About Transitions

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions(R) Lenses are as clear as regular eyeglass lenses until dangerous UV rays are present. Then, the brighter the sun, the darker they get -- getting as dark as sunglasses, providing protection in bright, glaring light. Since Transitions Lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA, UVB and glare protection every day -- sunny, cloudy or in between.

Transitions Optical is dedicated to educating consumers about eye health and providing them with information to make informed decisions to protect themselves, including information on glare and the cumulative damage from UVA and UVB radiation which may contribute to serious age-related diseases of the eye and the skin around the eye.

For more information about the company and Transitions Lenses, visit http://www.transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).


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SOURCE Transitions Optical
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