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A New Interactive Consumer Experience Highlighting Successful Weight Loss Strategies is Coming to a Mall Near You
Date:9/22/2007

the country as the environment provides a perfect setting for us to talk to consumers in a place that's convenient and comfortable."

The "alli Experience" mall tour is designed to help overweight adults adopt the principles of modest, gradual weight loss. The multi-media exhibit, divided into 3 zones, encourages visitors to embrace a more realistic approach to diet and exercise for improved health. The exhibit will also help overweight people who want to lose weight determine if they are ready to commit to trying alli.

-- Zone 1 ("You"): In this area visitors can learn about empowerment and

how to take the first step towards weight loss.

-- Zone 2 ("Food"): Visitors are then greeted by a registered dietician

who can provide tips for healthy eating and strategies for safe weight

loss.

-- Zone 3 ("alli"): In the final zone consumers learn more about the

product through a number of interactive stations. This area helps

visitors find out if they are ready for a true weight loss commitment

or still hoping for a quick fix. They can ask a pharmacist questions

about taking alli while on other medications. They can also

learn how alli can help them lose 50 percent more weight than dieting

alone.

The "alli Experience" mall tour will take place from September 21 through November 18, 2007 stopping in popular malls in Atlanta (North Point Mall), Chicago (Northbrook Court), Dallas (Stonebriar Centre), Detroit (Lakeside Mall), Houston (Houston Galleria), Los Angeles (Glendale Galleria), Minneapolis (Mall of America), Long Island, NY (Roosevelt Field), Philadelphia (King of Prussia Mall), St. Louis (Saint Louis Galleria), San Jose (Valley Fair) and Washington, DC (Tysons Galleria). The "alli Experience" exhibit is free of charge and will be open daily (12:00pm to 7:00pm Monday through Saturday; 11:00am to 6:00pm on Sunday). Teenagers and children unaccompanied by a
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SOURCE GlaxoSmithKline Consumer Healthcare
Copyright©2007 PR Newswire.
All rights reserved

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