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A New Interactive Consumer Experience Highlighting Successful Weight Loss Strategies is Coming to a Mall Near You
Date:9/22/2007

GlaxoSmithKline Consumer Healthcare Launches Nationwide "alli Experience(R)" Mall Tour to Help Americans Make Informed and Healthier

Eating Decisions

PITTSBURGH, Sept. 21 /PRNewswire-FirstCall/ -- Today, GlaxoSmithKline Consumer Healthcare (NYSE: GSK) announces the launch of the "alli Experience" mall tour. The "alli Experience" mall tour will stop in 12 major U.S. cities to educate overweight adults on healthy weight loss strategies as well as introduce them to the alli program.

Launched in June 2007, alli (orlistat 60 mg) is the only FDA-approved weight-loss product available to overweight adults without a prescription. It is the first clinically-proven over-the-counter weight loss product to be combined with a comprehensive support program (http://www.myalli.com). The "alli Experience" tour will speak to current alli users, consumers considering the product and those who tried the program and decided they weren't ready to commit.

"Based on consumers' positive feedback of the 'alli Experience,' the initial installation in New York City earlier this year where over 10,000 people visited in 19 days, we have decided to continue the momentum and take that unique experience to others across the U.S." says Steven L. Burton, vice president, Weight Control, GlaxoSmithKline Consumer Healthcare. "We want to make sure as many people as possible have a chance to experience this unique educational exhibit which will provide them with extremely useful information on the alli program so they can make a fully-informed decision whether they are ready to commit to trying alli. We chose to take the alli Experience to malls across
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SOURCE GlaxoSmithKline Consumer Healthcare
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