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A Clear Solution for Healthy Eyes
Date:4/29/2009

Bausch & Lomb's THINK EYEGIENE(TM) initiative premiered in late 2008 and boasts a number of engaging features, including a virtual optician whose answers are translated in 10 different languages. It is with this accessibility in mind that the site was developed, to enable interaction with a wider European audience. And with much of that audience using social networking and multi-media websites on a daily basis, branching out to include YouTube with the lens care compliance message is a natural fit for Bausch & Lomb.

Eye care professionals are constantly seeking ways to improve patient compliance in lens care, and campaigns such as THINK EYEGIENE(TM), which come to life online, help to increase awareness of the importance of maintaining good eye health. The launch of the new translucent bottle has the potential to initiate best practice amongst contact lens wearers and the comical short film aims to support this by not only making the topic interesting and relevant, but by spreading the word faster and further across Europe.

Bausch & Lomb continuously strives to innovate with products that aid patient compliance under the THINK EYEGIENE(TM) umbrella, helping the busy contact lens wearer make the most of their vision care. The latest example of this is the next generation ReNu(R) Compliance Kit, which now includes a memory stick featuring the virtual optician from http://www.thinkeyegiene.com to help consumers answer their pressing lens care questions in the comfort of their own home. This is in addition to the OnTheGo Pack, launched in 2008 across the EU, and the already popular ReNu Flight Pack, which ensures that consumers do not have to compromise on contact lens care when travelling abroad and abiding by stricter flight security.

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SOURCE Bausch & Lomb
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