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Date:4/29/2009

LONDON, April 29 /PRNewswire/ --

- Bausch & Lomb Launches New Bottle Innovation Supported by Eye-Catching Online Campaign

Bausch & Lomb unveils a ground-breaking new bottle innovation for ReNu(R) multi-purpose solutions in its continued effort to improve the habits of contact lens-wearers and enhance general eye health. As part of the THINK EYEGIENE(TM) campaign, Bausch & Lomb is introducing ReNu MultiPlus(R) for improved comfort and MPS for sensitive eyes, in translucent, user-friendly bottles, which includes a line marker to "clearly" alert lens wearers when their solution is running low. The trusted brand and market leader's modern new bottle is supported by the launch of an innovative short film on the world's most popular online video site, YouTube which can be viewed here http://www.youtube.com/watch?v=YRyXg0-fETQ

To view the Multimedia News Release, please click:

http://www.prnewswire.com/mnr/bausch/38090/

Whilst contact lenses are considered to be one of the safest forms of vision correction(1), 98% of lens wearers in Europe are putting their eye health at risk by mismanaging the correct care regimen for their lenses(2). In their drive to help consumers recognise the benefits of a proper lens care routine, Bausch & Lomb has introduced a short film which aims to direct consumers to http://www.thinkeyegiene.com where they can learn more about maintaining optimum eye health. The film is inspired by the latest interactive addition to the THINK EYEGIENE(TM) website: a video game titled "Defeat the Enemy," modelled after the retro classic "Space Invaders," where contact lens wearers are invited to wipe out virtual bacteria with ReNu(R) solution.


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SOURCE Bausch & Lomb
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