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A&E Network Partners with Leading Federal Agencies and Non-Profit Organizations To Launch The Recovery Project
Date:9/16/2008

MULTI-YEAR CAMPAIGN DESIGNED TO RAISE AWARENESS THAT ADDICTION IS A CHRONIC, TREATABLE DISEASE AND THAT RECOVERY IS POSSIBLE

INITIATIVE INCLUDES A PUBLIC RALLY IN NYC ON SEPTEMBER 27TH, CELEBRITY PSA'S AND GRASSROOTS EXTENSIONS

NEW YORK, Sept. 16 /PRNewswire/ -- A&E Network today announced the launch of The Recovery Project, a wide-ranging, multi-year initiative designed to help raise awareness that addiction is a treatable disease and recovery is possible. More than 22 million Americans* struggle with addiction to alcohol and other drugs, yet fewer than ten percent receive the treatment they need because of stigma, lack of awareness or cost. The Recovery Project -- inspired by the incredible response from viewers, individuals and families in recovery to the Emmy-nominated documentary series Intervention -- strives to shed light on the scope of the addiction crisis, and its impact on society.

The Recovery Project kicks off on Saturday, September 27th with a public celebration organized in partnership with the National Council on Alcoholism and Drug Dependence, Inc. (NCADD) in New York City. Thousands of individuals and families in recovery, treatment partners and advocates from all fifty states and the District of Columbia, will join together to form a human chain -- a living symbol of recovery -- across the historic Brooklyn Bridge and proceed to a rally at City Hall Park in Lower Manhattan.

A&E has partnered with several leading federal agencies and non-profit organizations to develop The Recovery Project, including the Substance Abuse and Mental Health Services Administration (SAMHSA); the National Council on Alcoholism and Drug Dependence, Inc. (NCADD); and the Partnership for a Drug-Free America (PDFA).

During National Recovery Month in September, AETN networks -- including A&E Network, History, Bio Channel, and the Crime & Investigation Network -- will air a series of public service advertisements, highlighting the imp
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SOURCE A&E Network
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