Denver-based agency will craft campaign with online push media and PPC ads
pointed to a landing page
DENVER, Dec. 24 /PRNewswire/ -- Symetix, the pharmaceutical business unit of Key Technology, has hired Denver-based interactive marketing agency 90octane to implement a highly targeted lead generation campaign. Online media and pay-per-click (PPC) advertising will send prospects to a landing page featuring the Optyx(R)SG/P. The OptyxSG/P is an optical inspection system that monitors the quality of softgels, capsules and tablets for the pharmaceutical and nutraceutical manufacturing industries.
The landing page will include the offer of a white paper, and 90octane will deliver registrant information and tracking statistics to Symetix.
Symetix is the pharmaceutical business unit of Key Technology. With 60 years of experience in the food, tobacco, and pharmaceutical industries, Key is a leading manufacturer of best-in-class process automation systems. Symetix offers worldwide sales representation and maintains demonstration and testing facilities at Key's headquarters and manufacturing divisions in Walla Walla, Washington, USA, and at Key Technology BV in Beusichem, the Netherlands. Key's common stock trades on the Global Market tier of The NASDAQ Stock Market(SM) under the symbol: KTEC.
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation. For more information, please contact Rosemary Riley at 720-904-8169, or visit http://www.90octane.com/.
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