89 percent of children's food products provide poor nutrition...(ight affects up to 35 per cent of childr...),Health

Date:7/14/2008

ight affects up to 35 per cent of children across Canada, the United States and Europe and is linked to a range of health problems including type 2 diabetes, high blood pressure, heart disease and some forms of cancer. Overweight children can also suffer from psychological and social consequences because of their weight.

Professor Elliott believes that policy attention needs to be directed towards the nutritional claims made by products aimed at children and the images they use to sell the products.

"If a parent sees a product that makes specific nutritional claims, they may assume that the whole product is nutritious and our study has shown that that is definitely not true in the vast majority of cases" concludes Professor Elliott. "Using cartoon characters engaged in sport can also create the illusion of a healthy product."

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Contact: Annette Whibley wizard.media@virgin.net Wiley-Blackwell Source:Eurekalert

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