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80 Million European Runners Reveal Their Reasons to Run
Date:8/31/2009

HOOFDDORP, The Netherlands, August 31 /PRNewswire/ --

- ASICS Looks Into the Runner's Mind

The world of running is experiencing a 'second running wave', with approximately 36% of 15 to 65 year-old Europeans taking to the streets, parks, forests, and gyms. But how did this new boom come about in Europe? Why is it that we run?

To view the Multi Media News Release, please click: http://www.prnewswire.com/mnr/asics/39834/

To honour its 60th anniversary this year, ASICS took its expertise in running to another level by conducting an unprecedented research into the mind of the runner. Executed by the research institute Synovate, ASICS' 'Reasons to Run' research asked more than 3,500 runners in seven European countries* to reveal the 'why?' behind their actions, making it the biggest study of its kind ever.

From body to mind

A significant fact that comes up in each country is that the attitude towards running is one of 'first the body, then the mind'. The physical benefits of running far outweigh the mental benefits when it comes to getting started, with health issues such as fitness (for 54% of runners) and weight-loss (for 40%) being the two main reasons why Europeans start running. As time goes by however, the balance shifts from the body to the mind as runners discover the mental rewards running gives them, with 34% declaring they do it for fun and 35% as a means of stress-relief.

On average, Europeans wish to lose 6.1kgs by running, but the Dutch go above and beyond this target with a goal of 9.5kgs. On the topic of running partners, the British hold the highest number of runners who run with their babies in strollers while the Italians hold the highest percentage of running-club memberships (13%) as they enjoy the company of a running partner
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SOURCE ASICS Europe
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