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7UP Gives Consumers a New Reason to Fall in Love - New Cherry 7UP Antioxidant
Date:2/2/2009

Cherry 7UP Antioxidant Allows Consumers to Cherry Pick Their Antioxidant

PLANO, Texas, Feb. 2 /PRNewswire-FirstCall/ -- Just in time for the perfect Valentine's Day toast, the 7UP brand is romancing consumers with its latest creation - Cherry 7UP Antioxidant. The pink-hued, crisp and refreshing beverage combines the delicious flavor of 7UP with a hint of cherry flavor and the bonus of antioxidant Vitamin E.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080507/LAW016LOGO)

"Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for," said Ian Norton, brand manager of marketing for 7UP. "People want to fall in love with beverages that taste great and provide a fun way to get benefits. And that's exactly what Cherry 7UP Antioxidant delivers."

The new Cherry 7UP Antioxidant includes 10 percent of the recommended daily intake of Vitamin E per eight ounce serving. Cherry 7UP Antioxidant is available now in both regular and diet versions and, like all 7UP products, is 100 percent naturally flavored and caffeine free.

The nationwide launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign featuring TV and print advertisements. Consumers can also visit www.7UP.com and download a coupon for $1 off a 12-pack of Cherry 7UP Antioxidant.

Cherry 7UP Antioxidant is available nationwide everywhere 7UP products are sold. The new flavor will be available in 12-pack, 2 liter and 20-ounce sizes, as well in 8-ounce trial cans. More information on Cherry 7UP Antioxidant can be found at www.7UP.com.

About 7UP

7UP is a leading brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com.


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SOURCE Dr Pepper Snapple Group, Inc.
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