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7Summits to Present at Soho Seminars 'Alignment of Personal and Corporate Brands'
Date:2/1/2010

“Aligning the Corporate and Personal Brand,” is a Soho Seminar event that will help you transform the way employees engage inside and outside of the workplace.

Milwaukee, Wisc. (PRWEB) February 1, 2010 -- 7Summits’ CEO, Paul Stillmank, is set to present at the Soho Seminars event “Aligning the Corporate and Personal Brand,” hosted by Loyola University in Chicago. The hands-on workshop kicks off on March 4, 2010 with two full days of presentations by thought leaders in new media, marketing, branding, human resources, sales and law. Stillmank joins an elite selection of experts including Chris Brogan and Dan Schwabel to discuss methods of “Managing the Corporate Brand.” Stillmank and other moderators will assist the seminar’s intimate group of attendees in drafting an “Internal Branding” workbook.

According to Cd Vann, founder of Soho Publishing and Soho Seminars, “This is a workshop in the truest sense, designed for maximum attendee engagement so businesses leave knowing how to put their communications policies in place. Brand management needs to be approached from all angles, so the session led by Paul Stillmank (7Summits on) on “Managing the Corporate Brand Via Team Performance, Sales, Service and Consumer Perceptions” will be particularly key for our audience. 7Summits’ expertise in producing real, relevant solutions is a huge value to the workshop and to our audience, and we’re thrilled to partner with them in making social media for brands better for everyone.”

Stillmank points out that “Perception is reality, so it’s important to not only listen to what’s going on with your brand on the social web, but to participate in a meaningful way as well. Getting your employees engaged around your brand internally both grounds them in your differentiating sto
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