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70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
Date:5/13/2009

all players and on-field personnel wearing the '4ALS' logo on their uniforms, and a reading of Gehrig's 'Luckiest Man' speech.

"The ALS Association commends Major League Baseball for initiating one of the most important ALS awareness campaigns ever undertaken," said Jane H. Gilbert, president and CEO of The Association. "We are keeping our fingers crossed that official scorekeepers will be extra busy on July 4 penciling in hits."

ALS causes the progressive death of the motor nerve cells that operate muscles, robbing the brain of its ability to initiate and control movement. Approximately 30,000 Americans have the disease, for which there is no cure, and can expect to survive on average two to five years from the time of diagnosis.

The ALS Association is a non-profit organization fighting Lou Gehrig's Disease on every front. Through global research, providing assistance for people with ALS from a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.

To mark the 70th anniversary of Lou Gehrig's farewell address, Major League Baseball and Minor League Baseball are helping to support four ALS organizations, including The ALS Association, ALS TDI, MDA/Augie's Quest and Project A.L.S. to raise awareness of ALS.

Contact:
The ALS Association
Gary Wosk, Manager, Media Relations
(818) 587-2241

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