Navigation Links
70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
Date:5/13/2009

The ALS Association's is launching the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' charitable initiative that commemorates the 70th anniversary of Lou Gehrig's famous 'Luckiest Man' farewell speech as he battled the disease that ultimately took his life.

Calabasas Hills, Calif. (Vocus) May 13, 2009 -- The ALS Association's is launching the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' charitable initiative that commemorates the 70th anniversary of Lou Gehrig's famous 'Luckiest Man' farewell speech as he battled the disease that ultimately took his life.

In the 'Covering All the Bases' program, baseball fans and supporters of the fight against ALS (amyotrophic lateral sclerosis), commonly referred to as Lou Gehrig's Disease, can make a pledge for each hit made by their favorite Major League Baseball® or Minor League Baseball™ team. Funds raised from this campaign will support ALS Association chapter patient services programs, research, advocacy, education and public awareness. Incentives such as ALS Association commemorative pins, caps, T-shirts and Lou Gehrig prints will be given to donors based on their level of giving.

To participate online, visit the 'Covering All the Bases' campaign Web site at www.alsa.org/coveringallthebases.

Major League Baseball's '4ALS' initiative, launched earlier this year, will culminate in an array of activities at Major League and Minor League ballparks across America on July 4. The initiative is designed to educate the public about the progressive, neurodegenerative disease ALS and raises financial support for research into the causes and cure for ALS.

The July 4 event will feature many activities, including all players and on-field personnel wearing the '4ALS' logo on their uniforms, and a reading of Gehrig's 'Luckiest Man' speech.

"The ALS Association commends Major League Baseball for initiating one of the most important ALS awareness campaigns ever undertaken," said Jane H. Gilbert, president and CEO of The Association. "We are keeping our fingers crossed that official scorekeepers will be extra busy on July 4 penciling in hits."

ALS causes the progressive death of the motor nerve cells that operate muscles, robbing the brain of its ability to initiate and control movement. Approximately 30,000 Americans have the disease, for which there is no cure, and can expect to survive on average two to five years from the time of diagnosis.

The ALS Association is a non-profit organization fighting Lou Gehrig's Disease on every front. Through global research, providing assistance for people with ALS from a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.

To mark the 70th anniversary of Lou Gehrig's farewell address, Major League Baseball and Minor League Baseball are helping to support four ALS organizations, including The ALS Association, ALS TDI, MDA/Augie's Quest and Project A.L.S. to raise awareness of ALS.

Contact:
The ALS Association
Gary Wosk, Manager, Media Relations
(818) 587-2241

###

Read the full story at http://www.prweb.com/releases/ALS_Association/Lou_Gehrig/prweb2419924.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. MultiVu Video Feed: REESE WITHERSPOON JOINS AVON FOUNDATION FOR WOMEN AND SAN FRANCISCO GENERAL HOSPITAL TO CELEBRATE 5TH ANNIVERSARY OF AVON COMPREHENSIVE BREAST CENTER
2. Video: Reese Witherspoon Joins Avon Foundation for Women and San Francisco General Hospital to Celebrate 5th Anniversary of Avon Comprehensive Breast Center
3. Pennsylvania Secretary Cortes Marks 100th Anniversary of State Board of Nursing
4. Firelands Chapter of the American Red Cross to Auction First Rides on Magnums 20th Anniversary
5. European Society for Pediatric Urology to organize anniversary congress in Amsterdam
6. 5th Anniversary Illinois Lions Clubs Walk for Sight
7. Bayer HealthCare Marks 20th Anniversary of World Hemophilia Day With Euro 250,000 Contribution to the World Federation of Hemophilia
8. Cromwell AAA Self Storage, LLC Celebrates the Completion of Its Fifth Year Anniversary of Operations
9. Partnership for Prescription Assistance Celebrates Four-Year Anniversary; Helps More Than 5.7 Million Uninsured Patients Across United States
10. Varian Medical Systems to Celebrate Tenth Anniversary and Decade of Growth
11. Professional Healthcare Resources Celebrates 15 Year Anniversary
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified ... be personalized through a fitness app. The fitness app plans to fix the two major ... only offer a one size fits all type program , They don’t eliminate ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users ... - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 ... Pro X . Simply select a ProHand generator and drag it above media or ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from PsychTests.com reveals that behind the tendency ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
(Date:6/24/2016)... Plano, TX (PRWEB) , ... June 24, 2016 , ... ... taking part in Genome magazine’s Code Talker Award, an essay contest in which patients ... for an award to be presented at the 2016 National Society of Genetic Counselors ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... HILLS, Calif. , June 23, 2016 Any ... the many challenges of the current process. Many of them ... because of the technical difficulties and high laboratory costs involved. ... have to offer it at such a high cost that ... afford it. Dr. Parsa Zadeh , founder ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... -- , , , WHEN: , ... , , , LOCATION: , , , Online, with free ... EXPERT PANELISTS:  , , , Frost & Sullivan,s Global Vice President ... Industry Analyst, Divyaa Ravishankar and Unmesh Lal, Program Manager , ... is witnessing an exceptional era. Several new demand spaces, such as ...
Breaking Medicine Technology: