Navigation Links
70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
Date:5/13/2009

The ALS Association's is launching the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' charitable initiative that commemorates the 70th anniversary of Lou Gehrig's famous 'Luckiest Man' farewell speech as he battled the disease that ultimately took his life.

Calabasas Hills, Calif. (Vocus) May 13, 2009 -- The ALS Association's is launching the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' charitable initiative that commemorates the 70th anniversary of Lou Gehrig's famous 'Luckiest Man' farewell speech as he battled the disease that ultimately took his life.

In the 'Covering All the Bases' program, baseball fans and supporters of the fight against ALS (amyotrophic lateral sclerosis), commonly referred to as Lou Gehrig's Disease, can make a pledge for each hit made by their favorite Major League Baseball® or Minor League Baseball™ team. Funds raised from this campaign will support ALS Association chapter patient services programs, research, advocacy, education and public awareness. Incentives such as ALS Association commemorative pins, caps, T-shirts and Lou Gehrig prints will be given to donors based on their level of giving.

To participate online, visit the 'Covering All the Bases' campaign Web site at www.alsa.org/coveringallthebases.

Major League Baseball's '4ALS' initiative, launched earlier this year, will culminate in an array of activities at Major League and Minor League ballparks across America on July 4. The initiative is designed to educate the public about the progressive, neurodegenerative disease ALS and raises financial support for research into the causes and cure for ALS.

The July 4 event will feature many activities, including all players and on-field personnel wearing the '4ALS' logo on their uniforms, and a reading of Gehrig's 'Luckiest Man' speech.

"The ALS Association commends Major League Baseball for initiating one of the most important ALS awareness campaigns ever undertaken," said Jane H. Gilbert, president and CEO of The Association. "We are keeping our fingers crossed that official scorekeepers will be extra busy on July 4 penciling in hits."

ALS causes the progressive death of the motor nerve cells that operate muscles, robbing the brain of its ability to initiate and control movement. Approximately 30,000 Americans have the disease, for which there is no cure, and can expect to survive on average two to five years from the time of diagnosis.

The ALS Association is a non-profit organization fighting Lou Gehrig's Disease on every front. Through global research, providing assistance for people with ALS from a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.

To mark the 70th anniversary of Lou Gehrig's farewell address, Major League Baseball and Minor League Baseball are helping to support four ALS organizations, including The ALS Association, ALS TDI, MDA/Augie's Quest and Project A.L.S. to raise awareness of ALS.

Contact:
The ALS Association
Gary Wosk, Manager, Media Relations
(818) 587-2241

###

Read the full story at http://www.prweb.com/releases/ALS_Association/Lou_Gehrig/prweb2419924.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. MultiVu Video Feed: REESE WITHERSPOON JOINS AVON FOUNDATION FOR WOMEN AND SAN FRANCISCO GENERAL HOSPITAL TO CELEBRATE 5TH ANNIVERSARY OF AVON COMPREHENSIVE BREAST CENTER
2. Video: Reese Witherspoon Joins Avon Foundation for Women and San Francisco General Hospital to Celebrate 5th Anniversary of Avon Comprehensive Breast Center
3. Pennsylvania Secretary Cortes Marks 100th Anniversary of State Board of Nursing
4. Firelands Chapter of the American Red Cross to Auction First Rides on Magnums 20th Anniversary
5. European Society for Pediatric Urology to organize anniversary congress in Amsterdam
6. 5th Anniversary Illinois Lions Clubs Walk for Sight
7. Bayer HealthCare Marks 20th Anniversary of World Hemophilia Day With Euro 250,000 Contribution to the World Federation of Hemophilia
8. Cromwell AAA Self Storage, LLC Celebrates the Completion of Its Fifth Year Anniversary of Operations
9. Partnership for Prescription Assistance Celebrates Four-Year Anniversary; Helps More Than 5.7 Million Uninsured Patients Across United States
10. Varian Medical Systems to Celebrate Tenth Anniversary and Decade of Growth
11. Professional Healthcare Resources Celebrates 15 Year Anniversary
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
(Date:12/7/2016)... TX (PRWEB) , ... December 07, 2016 , ... ... 2016 Top 20 Marketing Campaign Winner in the Folio: Marketing Awards competition. Live ... recognize the year’s best in pioneering, inventive, and ultimately successful projects undertaken by ...
(Date:12/7/2016)... City, CA (PRWEB) , ... December 07, 2016 , ... ... during the holidays and winter seasons. One major study analyzing heart attacks among ... compared to August of a given year. We would all agree of course–no time ...
(Date:12/7/2016)... ... December 07, 2016 , ... "ProBrand Flip allows FCPX ... media," said Christina Austin - CEO of Pixel Film Studios. , ProBrand Flip includes ... use drop zones. Editors can select from a variety of flip book animations. In ...
(Date:12/7/2016)... CINCINNATI, Ohio (PRWEB) , ... December 07, 2016 ... ... winner in the 2016 BOC Business Brilliance Awards under the Best New Product ... inception and results achieved through user experience. , BOC Global Events & Training ...
(Date:12/7/2016)... ... December 07, 2016 , ... ... its newest portable bioelectronic medicine device WellnessPro Plus for consumers and healthcare ... enhances the WellnessPro platform by expanding the treatment modalities available in a ...
Breaking Medicine News(10 mins):
(Date:12/6/2016)... , Dec. 6, 2016  Nearly 30 million people ... from the epidemic of diabetes. 1 However, nearly ... elevated glucose levels (hyperglycemia) and significant glucose variability. 2 ... complications, including cardiovascular events. If left untreated, hyperglycemia can ... eye disease or blindness. 3 As ...
(Date:12/6/2016)... With opioids commonly used for pain management for workplace ... that has led to nationwide fatalities. The synthetic opioid ... than heroin or morphine, resulting in likelihood of addiction, abuse or ... , , ... operations, Behavioral Health for HMC HealthWorks, explained the opioid drug is ...
(Date:12/6/2016)... , Dec. 6, 2016  Blueprint Medicines Corporation ... and developing targeted kinase medicines for patients with genomically ... underwritten public offering of $125,000,000 million in shares of ... grant the underwriters a 30-day option to purchase up ... its common stock in connection with the public offering. ...
Breaking Medicine Technology: