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70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
Date:5/13/2009

The ALS Association's is launching the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' charitable initiative that commemorates the 70th anniversary of Lou Gehrig's famous 'Luckiest Man' farewell speech as he battled the disease that ultimately took his life.

Calabasas Hills, Calif. (Vocus) May 13, 2009 -- The ALS Association's is launching the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' charitable initiative that commemorates the 70th anniversary of Lou Gehrig's famous 'Luckiest Man' farewell speech as he battled the disease that ultimately took his life.

In the 'Covering All the Bases' program, baseball fans and supporters of the fight against ALS (amyotrophic lateral sclerosis), commonly referred to as Lou Gehrig's Disease, can make a pledge for each hit made by their favorite Major League Baseball® or Minor League Baseball™ team. Funds raised from this campaign will support ALS Association chapter patient services programs, research, advocacy, education and public awareness. Incentives such as ALS Association commemorative pins, caps, T-shirts and Lou Gehrig prints will be given to donors based on their level of giving.

To participate online, visit the 'Covering All the Bases' campaign Web site at www.alsa.org/coveringallthebases.

Major League Baseball's '4ALS' initiative, launched earlier this year, will culminate in an array of activities at Major League and Minor League ballparks across America on July 4. The initiative is designed to educate the public about the progressive, neurodegenerative disease ALS and raises financial support for research into the causes and cure for ALS.

The July 4 event will feature many activities, including
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70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'
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