Navigation Links
5 Steps to Pharmaceutical Marketing Happiness
Date:10/28/2009

Eric Paquette puts the keys to exceptional marketing performance at your fingertips with his new web seminar hosted by The Center for Business Intelligence. Tools and real-world examples of companies using them will help pharmaceutical marketers understand what they can do to improve the effectiveness and efficiency of their own marketing programs.

Waltham, MA (PRWEB) October 28, 2009 -- Join Eric Paquette, pharmaceutical industry expert at research-driven marketing consulting firm Copernicus, on Wednesday, November 11, 2009, as he outlines five habits pharmaceutical marketers can adopt to improve marketing performance in a new web seminar hosted by The Center for Business Intelligence: www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

"It's not getting any easier for pharmaceutical marketers," empathizes Eric.

He points to mounting regulatory pressures, growing political scrutiny, and the tepid economy as one set of external challenges. At the same time, pharmaceutical marketers are also trying to keep up with the shift to non-traditional and digital media and meet the demands from CEOs and CFOs for financial accountability of marketing expenditures.

Luckily, he says, there's one thing that hasn't changed: the fundamentals for developing successful marketing strategies.

Based on his extensive work with pharmaceutical firms at various stages of the product lifecycle, Eric will describe techniques and tools that enable good marketing decision-making habits at five critical points in the strategy development and planning process. Highlights of the seminar will include:

-- Clear and relevant guidance for improving the effectiveness and efficiency of marketing programs.

-- A process for determining the appropriate amount of emphasis a brand should place on different marketing initiatives.

-- An understanding of how to identify and profile the physicians and patients that hold the greatest potential value to a brand.

-- An approach to uncovering physician and patient motivations to create a positioning for a brand that will move the needle.

Attendees of the live seminar will have the opportunity to ask Eric questions about the pharmaceutical marketing challenges at their companies. Register to attend the conference at www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

###

Read the full story at http://www.prweb.com/releases/2009/10/prweb3114404.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. 4-Star Gen. Barry Mccaffrey, Former U.S. Drug Czar, to Keynote Recovery Happens! Rally for Treatment: Wed., Sept. 5, 11 Am, State Capitol West Steps, Sacramento
2. On September 7th Local Organizations Partner to Celebrate Healthy Steps
3. Americas Next Top Model Steps up for Psoriasis Awareness
4. Activate America(R) Brings Together YMCAs Nationwide to Promote Small Steps Toward a Healthier Lifestyle During America on the Move Week With the YMCA, September 22-29, 2007
5. Kmart Steps Out to Fight Diabetes
6. PDHI Launches ConXus Steps to Deliver Online Health Action Plans
7. YMCAs Activate America(R) Motivates More Than 1.3 Million People to Take 8 Billion Steps Toward a Healthier Lifestyle During America On the Move Week with the YMCA
8. American Diabetes Association Steps Up to Fight Diabetes
9. Committee to Reduce Infection Deaths Releases 10 Lifesaving Steps to Protect Students from MRSA Infections
10. Six Simple Steps to Protect Against and Stop the Spread of Superbugs
11. Five Steps to Pop the Cork - Not Your Eye Out
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
5 Steps to Pharmaceutical Marketing Happiness 
(Date:8/22/2017)... (PRWEB) , ... August 22, 2017 , ... ... luxurious collection of unique masks and serums that perfectly fuse the beauty of ... advancements, at the 2017 Indie Beauty Expo on August 23rd & 24th in ...
(Date:8/22/2017)... ... 2017 , ... The old adage “you are what you ... healthy foods. But this well-known piece of nutrition advice ignores that an individual’s ... not only on properties of the food but also on properties of the ...
(Date:8/22/2017)... , ... August 22, 2017 , ... ... pleased to announce the addition of Zack Tisch as the firm’s new Consulting ... KLAS-ranked healthcare IT consulting firm’s national accounts, from assisting clients with initial vendor ...
(Date:8/22/2017)... CA (PRWEB) , ... August 22, 2017 , ... ... cycle management (RCM) solutions, announced recently the availability of a new professional fee ... in appreciation for their service to the healthcare industry. E/M coding is complex ...
(Date:8/22/2017)... DFW Metroplex, TX (PRWEB) , ... August 22, 2017 , ... Five Star Glass is ... They provide repair and replacement of auto glass for most makes and models, in ... area in the USA. , They have been a family owned business for the ...
Breaking Medicine News(10 mins):
(Date:8/4/2017)... , Aug. 3, 2017  Agragen, LLC, ... company active in the biopharmaceutical, nutraceutical, and aquacultural ... development of its lead drug candidates, AGR131.  This ... proinflammatory cytokine from the blood of patients suffering ... and inflammatory bowel disease. ...
(Date:8/2/2017)... -- CaryRx, a next-generation full-service pharmacy, has announced the launch ... the Washington D.C. metropolitan area. CaryRx ... of medications through the convenience of its patient-friendly mobile app. ... one hour to any location in D.C. ... service to Washington D.C. ," says Areo ...
(Date:7/28/2017)... CHICAGO, July 28, 2017 Hill-Rom Holdings, Inc. ... fiscal third quarter ended June 30, 2017, and updated ... For the fiscal third quarter, ... to $0.68 per diluted share in the prior-year period. ... of $0.39 per diluted share primarily related to the ...
Breaking Medicine Technology: