Navigation Links
5 Steps to Pharmaceutical Marketing Happiness
Date:10/28/2009

Eric Paquette puts the keys to exceptional marketing performance at your fingertips with his new web seminar hosted by The Center for Business Intelligence. Tools and real-world examples of companies using them will help pharmaceutical marketers understand what they can do to improve the effectiveness and efficiency of their own marketing programs.

Waltham, MA (PRWEB) October 28, 2009 -- Join Eric Paquette, pharmaceutical industry expert at research-driven marketing consulting firm Copernicus, on Wednesday, November 11, 2009, as he outlines five habits pharmaceutical marketers can adopt to improve marketing performance in a new web seminar hosted by The Center for Business Intelligence: www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

"It's not getting any easier for pharmaceutical marketers," empathizes Eric.

He points to mounting regulatory pressures, growing political scrutiny, and the tepid economy as one set of external challenges. At the same time, pharmaceutical marketers are also trying to keep up with the shift to non-traditional and digital media and meet the demands from CEOs and CFOs for financial accountability of marketing expenditures.

Luckily, he says, there's one thing that hasn't changed: the fundamentals for developing successful marketing strategies.

Based on his extensive work with pharmaceutical firms at various stages of the product lifecycle, Eric will describe techniques and tools that enable good marketing decision-making habits at five critical points in the strategy development and planning process. Highlights of the seminar will include:

-- Clear and relevant guidance for improving the effectiveness and efficiency of marketing programs.

-- A process for determining the appropriate amount of emphasis a brand should place on different marketing initiatives.

-- An understanding of how to identify and profile the physicians and patients that hold the greatest potential value to a brand.

-- An approach to uncovering physician and patient motivations to create a positioning for a brand that will move the needle.

Attendees of the live seminar will have the opportunity to ask Eric questions about the pharmaceutical marketing challenges at their companies. Register to attend the conference at www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

###

Read the full story at http://www.prweb.com/releases/2009/10/prweb3114404.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. 4-Star Gen. Barry Mccaffrey, Former U.S. Drug Czar, to Keynote Recovery Happens! Rally for Treatment: Wed., Sept. 5, 11 Am, State Capitol West Steps, Sacramento
2. On September 7th Local Organizations Partner to Celebrate Healthy Steps
3. Americas Next Top Model Steps up for Psoriasis Awareness
4. Activate America(R) Brings Together YMCAs Nationwide to Promote Small Steps Toward a Healthier Lifestyle During America on the Move Week With the YMCA, September 22-29, 2007
5. Kmart Steps Out to Fight Diabetes
6. PDHI Launches ConXus Steps to Deliver Online Health Action Plans
7. YMCAs Activate America(R) Motivates More Than 1.3 Million People to Take 8 Billion Steps Toward a Healthier Lifestyle During America On the Move Week with the YMCA
8. American Diabetes Association Steps Up to Fight Diabetes
9. Committee to Reduce Infection Deaths Releases 10 Lifesaving Steps to Protect Students from MRSA Infections
10. Six Simple Steps to Protect Against and Stop the Spread of Superbugs
11. Five Steps to Pop the Cork - Not Your Eye Out
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
5 Steps to Pharmaceutical Marketing Happiness 
(Date:3/24/2017)... ... March 24, 2017 , ... Gastro Health ... to prep patients for colonoscopy at the HyGIeaCare® Center that is to be ... FL. , The HyGIeaCare® Prep, cleared by the U.S. Food and ...
(Date:3/24/2017)... ... March 24, 2017 , ... ... with God #TruthwithGrace”: a devotional journal chronicling the writer’s path toward true communion ... to Walk with God #TruthwithGrace” is the creation of published author Lea Michelle ...
(Date:3/24/2017)... ... March 24, 2017 , ... “The Communion of Saints: A ... God in congregations across the United States. “The Communion of Saints” is ... who has served congregations in seven states throughout his long career of devotion ...
(Date:3/23/2017)... ... , ... A recent report from the National Council on Teacher Quality (NCTQ) ... suggests, based on a review of GPA and SAT/ACT requirements at 221 institutions in ... It argues that this higher bar should be set by states, by the Council ...
(Date:3/23/2017)... TX (PRWEB) , ... March 23, 2017 , ... ... clinic, located at 960 Gruene Road in Building 2. The clinic is the group’s ... Andrew Bennett, PT, says opening the company’s second New Braunfels location brings things full ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... Mar. 24, 2017 Research and Markets has announced ... Growth and Demand Forecast to 2022" report to their offering. ... The global wound care market ... at a CAGR of 6.7% during 2016-2022 Among the various ... largest share in the global market in 2015. Among the various applications, ...
(Date:3/24/2017)... -- FinancialBuzz.com News Commentary  ... According to new data published ... the legal cannabis market is projected to continue to grow ... from the current presidential administration. The report created by Arcview,s ... of growth in this industry are the passage and subsequent ...
(Date:3/24/2017)... -- Global Ampoules Market report provides a ... and industry chain structure. The Ampoules market analysis is ... landscape analysis, and major regions, development status. ... Complete ... 10 company profiles and 183 tables and figures is ...
Breaking Medicine Technology: