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5 Steps to Pharmaceutical Marketing Happiness
Date:10/28/2009

Eric Paquette puts the keys to exceptional marketing performance at your fingertips with his new web seminar hosted by The Center for Business Intelligence. Tools and real-world examples of companies using them will help pharmaceutical marketers understand what they can do to improve the effectiveness and efficiency of their own marketing programs.

Waltham, MA (PRWEB) October 28, 2009 -- Join Eric Paquette, pharmaceutical industry expert at research-driven marketing consulting firm Copernicus, on Wednesday, November 11, 2009, as he outlines five habits pharmaceutical marketers can adopt to improve marketing performance in a new web seminar hosted by The Center for Business Intelligence: www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

"It's not getting any easier for pharmaceutical marketers," empathizes Eric.

He points to mounting regulatory pressures, growing political scrutiny, and the tepid economy as one set of external challenges. At the same time, pharmaceutical marketers are also trying to keep up with the shift to non-traditional and digital media and meet the demands from CEOs and CFOs for financial accountability of marketing expenditures.

Luckily, he says, there's one thing that hasn't changed: the fundamentals for developing successful marketing strategies.

Based on his extensive work with pharmaceutical firms at various stages of the product lifecycle, Eric will describe techniques and tools that enable good marketing decision-making habits at five critical points in the strategy development and planning process. Highlights of the seminar will include:

-- Clear and relevant guidance for improving the effectiveness and efficiency of marketing programs.

-- A process for determin
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