Navigation Links
5 Steps to Pharmaceutical Marketing Happiness
Date:10/28/2009

Eric Paquette puts the keys to exceptional marketing performance at your fingertips with his new web seminar hosted by The Center for Business Intelligence. Tools and real-world examples of companies using them will help pharmaceutical marketers understand what they can do to improve the effectiveness and efficiency of their own marketing programs.

Waltham, MA (PRWEB) October 28, 2009 -- Join Eric Paquette, pharmaceutical industry expert at research-driven marketing consulting firm Copernicus, on Wednesday, November 11, 2009, as he outlines five habits pharmaceutical marketers can adopt to improve marketing performance in a new web seminar hosted by The Center for Business Intelligence: www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

"It's not getting any easier for pharmaceutical marketers," empathizes Eric.

He points to mounting regulatory pressures, growing political scrutiny, and the tepid economy as one set of external challenges. At the same time, pharmaceutical marketers are also trying to keep up with the shift to non-traditional and digital media and meet the demands from CEOs and CFOs for financial accountability of marketing expenditures.

Luckily, he says, there's one thing that hasn't changed: the fundamentals for developing successful marketing strategies.

Based on his extensive work with pharmaceutical firms at various stages of the product lifecycle, Eric will describe techniques and tools that enable good marketing decision-making habits at five critical points in the strategy development and planning process. Highlights of the seminar will include:

-- Clear and relevant guidance for improving the effectiveness and efficiency of marketing programs.

-- A process for determining the appropriate amount of emphasis a brand should place on different marketing initiatives.

-- An understanding of how to identify and profile the physicians and patients that hold the greatest potential value to a brand.

-- An approach to uncovering physician and patient motivations to create a positioning for a brand that will move the needle.

Attendees of the live seminar will have the opportunity to ask Eric questions about the pharmaceutical marketing challenges at their companies. Register to attend the conference at www.cbinet.com/webinars/showWebinar.cfm?confCode=EC09094

###

Read the full story at http://www.prweb.com/releases/2009/10/prweb3114404.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. 4-Star Gen. Barry Mccaffrey, Former U.S. Drug Czar, to Keynote Recovery Happens! Rally for Treatment: Wed., Sept. 5, 11 Am, State Capitol West Steps, Sacramento
2. On September 7th Local Organizations Partner to Celebrate Healthy Steps
3. Americas Next Top Model Steps up for Psoriasis Awareness
4. Activate America(R) Brings Together YMCAs Nationwide to Promote Small Steps Toward a Healthier Lifestyle During America on the Move Week With the YMCA, September 22-29, 2007
5. Kmart Steps Out to Fight Diabetes
6. PDHI Launches ConXus Steps to Deliver Online Health Action Plans
7. YMCAs Activate America(R) Motivates More Than 1.3 Million People to Take 8 Billion Steps Toward a Healthier Lifestyle During America On the Move Week with the YMCA
8. American Diabetes Association Steps Up to Fight Diabetes
9. Committee to Reduce Infection Deaths Releases 10 Lifesaving Steps to Protect Students from MRSA Infections
10. Six Simple Steps to Protect Against and Stop the Spread of Superbugs
11. Five Steps to Pop the Cork - Not Your Eye Out
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
5 Steps to Pharmaceutical Marketing Happiness 
(Date:10/13/2017)... PITTSBURGH, Pa. (PRWEB) , ... October 13, 2017 , ... ... the dark poses a problem. Fortunately, an inventor from Austin, Texas, has identified a ... access to medication in darkness or restricted lighting. As such, it eliminates the need ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... Pharmacy (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ’17, ... guideline updates for the primary prevention of cardiovascular diseases during the 15th ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... The Visiting ... Day Market. Featuring a collection of specialty vendors and unique items from across the ... and quality-focused health and wellness services offered by the VNA. The boutique will ...
(Date:10/13/2017)... ... , ... Talented host, actor Rob Lowe, is introducing a ... episode of "Success Files," which is an award-winning educational program broadcasted on PBS ... in-depth with passion and integrity. , Sciatica occurs when the sciatic nerve in ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... advisory services for healthcare compliance program management, will showcase a range of technology ... Association for Assisted Living (NCAL) Convention and Expo to be held October 14–18, ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... -- AllianceRx Walgreens Prime, the combined central specialty pharmacy and ... manager Prime Therapeutics LLC (Prime), today officially began the ... of new signage at its headquarters in ... few other company-owned facilities across the country. This also ... whom will begin to see the AllianceRx Walgreens Prime ...
(Date:9/28/2017)... 28, 2017 Cohen Veterans Bioscience and Early ... of wearable and home sensors for real-time monitoring of ... Foundation, a nonprofit organization focused on disruptive health solutions ... affordable analytical system to record and integrate behavioral, cognitive, ... ...
(Date:9/25/2017)... PROVIDENCE, R.I. , Sept. 25, 2017 /PRNewswire/ ... immunogenicity assessment, vaccine design, and immune-engineering today announced ... focused on the development of personalized therapeutic cancer ... and has provided exclusive access to enabling technologies ... MSc Eng., MBA will lead EpiVax Oncology as ...
Breaking Medicine Technology: