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4 out of 5 CA Voters Demand Health Insurer "Code of Conduct"
Date:7/2/2009

ealth insurance industry, four out of five California voters (80%) support the idea, with 52% strongly supporting it. Opposition to the idea is at just 11%. The uninsured are even more supportive, at 88% supporting the idea, while 82% of Democrats support the idea.

Even with support starting at a very high level, listing components of the code of conduct further boosts support to 87%, while dropping opposition to 9%. Among Democrats, support rises to 90% after hearing the components, and 92% among female Democrats.

Key components of a health insurance code of conduct include making sure doctors are the ones making patient care decisions, increasing patient rights, and accountability measures.

Keeping patient care decisions in the hands of doctors is the most popular component of the health insurance code of conduct. Ninety percent of voters are more likely to support the code of conduct knowing that that component is included, including 70% who are much more likely to support.

Another popular concept is giving patients more rights when it comes to their healthcare, including allowing consumers to compare insurance plans (87% more likely to support), giving patients the ability to challenge decisions of insurance companies (86% more likely to support), and increasing pricing transparency (86% more likely to support).

Accountability measures are also popular components. Eighty-eight percent are more likely to support a code of conduct knowing it would put a set of guiding principles in place by which insurance companies could be held accountable for their actions. Eighty-five percent are more likely to support a code of conduct knowing it would force insurance companies to follow a clear set of rules, and 84% percent are more likely to support a code of conduct knowing it would require insurance companies to disclose doctor incentives.


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SOURCE Alliance for Patient Access; Healthy African-American Families
Copyright©2009 PR Newswire.
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