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4 alcohol brands dominate popular music mentions
Date:8/28/2013

ces in 167 songs. References to tequila, cognac, vodka and champagne brands were more prevalent in urban music (R&B, hip-hop and rap), while references to whiskey and beer brands were more common in country or pop music. There were no references to alcohol in the rock music examined.

"A small number of alcohol brands and beverages appear to make frequent appearances in popular music," said Michael Siegel, MD, MPH, professor of Community Health Sciences at the Boston University School of Public Health. "If these exposures are found to influence youth drinking behavior, then further public health efforts must be focused on youth exposure to alcohol portrayals in popular music."

Alcohol is responsible for at least 4,700 deaths per year among young people under the age of 21 in the U.S. More than 70 percent of high school students have consumed alcohol, and about 22 percent engage in heavy episodic drinking.


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Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

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