Navigation Links
4 alcohol brands dominate popular music mentions
Date:8/28/2013

Four alcohol brandsPatron tequila, Hennessy cognac, Grey Goose vodka, and Jack Daniel's whiskeyaccounted for more than half of alcohol brand mentions in the songs that mentioned alcohol use in Billboard's most popular song lists in 2009, 2010 and 2011, according to a new study from researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

The study, published online by Substance Use & Misuse and the first to examine the context of specific brand mentions in depth, found that alcohol use was portrayed as overwhelmingly positive, with negative consequences rarely mentioned.

Of the 720 songs examined, 167 (23.2%) mentioned alcohol and 46 (6.4%) mentioned specific alcohol brands. The leading four brands accounted for more than half (51.6%) of all alcohol brand mentions. Alcohol mentions were most common in urban songs (rap, hip-hop and R&B 37.7% of songs mentioned alcohol), followed by country (21.8%) and pop (14.9%).

At least 14 long-term studies have found that exposure to alcohol marketing in the mass media increases the likelihood that young people will start drinking or, if already drinking, drink more. Adolescents in the U.S. spend approximately 2.5 hours per day listening to music.

"Given the heavy exposure of youth to popular music, these results suggest popular music may serve as a major source of promotion of alcohol use among youth," said study co-author David Jernigan, PhD, director of CAMY. "The findings lay a strong foundation for further research."

The researchers used Billboard Magazine annual listings of the most popular songs in 2009, 2010 and 2011 to identify 720 unique songs in four genres: urban, pop, country and rock. Three coders analyzed the lyrics of each song to determine alcohol references, brand references and the context for each.

Researchers found alcohol references in 167 songs. References to tequila, cognac, vodka and champagne brands were more prevalent in urban music (R&B, hip-hop and rap), while references to whiskey and beer brands were more common in country or pop music. There were no references to alcohol in the rock music examined.

"A small number of alcohol brands and beverages appear to make frequent appearances in popular music," said Michael Siegel, MD, MPH, professor of Community Health Sciences at the Boston University School of Public Health. "If these exposures are found to influence youth drinking behavior, then further public health efforts must be focused on youth exposure to alcohol portrayals in popular music."

Alcohol is responsible for at least 4,700 deaths per year among young people under the age of 21 in the U.S. More than 70 percent of high school students have consumed alcohol, and about 22 percent engage in heavy episodic drinking.


'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-7619
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Related medicine news :

1. The Holistic Sanctuary Offers Lifeline to Mike Tyson: Former Boxer ‘On the Verge of Dying’ from Drug and Alcohol Addiction
2. The Brand Of Alcohol Chosen Can Lead To An Emergency Room Visit
3. Alcohol Abuse A Chief Cause In Emergency Room Visits
4. Common genes may underlie alcohol dependence, eating disorders
5. College Wages War on School Alcohol Abuse After Student Dies
6. Doctors Should Screen Patients To Reduce Alcoholism
7. Due to Alcoholic Husband Women Sets Herself and Kids Ablaze
8. Brain dopamine may serve as a risk marker for alcohol use disorders
9. Alcoholism could be linked to a hyper-active brain dopamine system
10. OSAT Now Offering Online Substance Abuse Treatment for Those Recovering from Alcohol and Drug Addiction
11. Alcoholism May Increase If Postal Service Begins Alcohol Delivery
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/21/2017)... ... April 21, 2017 , ... The adage “Show, don’t tell” applies perfectly ... in the company’s esteemed VISION House demonstration project series. Manifesting the concept of right-sized ... resources they need to live affordably and abundantly without unduly taxing the resources of ...
(Date:4/21/2017)... (PRWEB) , ... April 21, 2017 , ... ... performance system, has partnered with O2X , an active lifestyle company that ... on improving the health of firefighters, police offers, first responders, military officers and ...
(Date:4/21/2017)... ... April 21, 2017 , ... Northern California Medical ... Care Spring Symposium on April 1, 2017 in Santa Rosa. This well-attended annual ... healthcare providers an opportunity to learn about cutting edge treatments, to collaborate, share ...
(Date:4/21/2017)... ... April 21, 2017 , ... BrightStar Care Salt Lake City, a home ... of Utah (APCUT) and has appointed Rex Wheeler as its new Director of Business ... our agency and our ability to provide quality care to the community,” said Tammara ...
(Date:4/21/2017)... AUGUSTA, GA (PRWEB) , ... April 21, 2017 , ... ... Festival in Augusta, Georgia. , This festival offers entertainment for everyone — from ... Sacred Heart Garden Festival is a very high quality event held in a grand ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... , April 20, 2017  CVS Pharmacy, the ... unveiled a new store design to enhance the ... healthier food, health-focused products and expanded beauty selections ... help customers discover new offerings. Together with its ... evolution of the customer experience at CVS Pharmacy.  ...
(Date:4/20/2017)... -- Eyevensys, a private biotechnology company developing ... technology that enables the safe, local, sustained production of ... range of ophthalmic diseases, announces it has received approval ... (MHRA) to advance its technology into clinical development. ... The EyeCET platform ...
(Date:4/19/2017)... Cardiology devices segment is anticipated to reach the highest market ... segment is likely to create absolute $ opportunity of a ... By the end of 2027, Cardiology Devices segment is projected ... expanding at a CAGR of 18.4% over the forecast period. ... reprocessed medical devices market in terms of revenue ...
Breaking Medicine Technology: