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4 Million Babies Born Each Year in United States; $8 Million That Shows You Care About All of Them!
Date:7/2/2008

March of Dimes and Kmart--Working Together for Stronger, Healthier Babies

WHITE PLAINS, N.Y., July 2 /PRNewswire-USNewswire/ -- As the incidence of premature birth rises in the U.S., Kmart's partnership with March of Dimes is steadfast. For the past 25 years, Kmart's associates and customers have raised an unprecedented $71 million through March for Babies(SM), the March of Dimes' premier event. This year, Kmart's 2008 March for Babies campaign topped the charts -- raising over $8 million towards helping ensure that all babies are born healthy.

Catharine Aboulhouda, the 2008 March of Dimes National Ambassador, was expected to be her family's Halloween treat; instead she arrived on the Fourth of July, weighing 1 pound, 10 ounces. Now a healthy 5-year-old, Catharine's 16 weeks premature birth and subsequent 113 days in the NICU are testament to the role March of Dimes has played for the past 70 years in improving the health of each baby born today.

"We are so grateful to Kmart, its customers and associates, for their incredible commitment to community and especially March of Dimes, said Susan, Catharine's mother. "Their extraordinary efforts are allowing March of Dimes to achieve its goal of ensuring that every baby, like Catharine, has a healthy start in life that much sooner."

"Kmart's commitment to March of Dimes in protecting the health of all babies and their families is unparalleled," said Dr. Jennifer Howse, president March of Dimes. "We want to thank their customers and associates who give so generously year after year and week after week to ensure that babies in our communities get the best chance for a healthy start in life. We can imagine a world without premature birth, birth defects, and infant mortality, and with partners like Kmart, we know we will get there."

"We truly owe the success of our fundraising efforts to Kmart's customers and associates, who year after year embrace the mission of the March of Dime
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SOURCE March of Dimes
Copyright©2008 PR Newswire.
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