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4,000 Women Attempt New World Record at 2008 Lady of America/Ladies Workout Express Ab Crunch Challenge
Date:3/28/2008

Women Get a Six Pack While Giving Back Through Fitness Fundraiser for St.

Jude Children's Research Hospital(R)

FORT LAUDERDALE, Fla., March 28 /PRNewswire/ -- Four thousand women across the country will "feel the burn" as they crunch their abs for one hour straight during the Ab Crunch Challenge taking place tomorrow (Saturday), March 29. More than 200 local Lady of America, Ladies Workout Express and Workout Express gyms will host the fitness challenge, with a goal to raise $1 million for St. Jude Children's Research Hospital and make history by creating a new Guinness Record for the most abdominal crunches done in one hour by a group.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080328/CLF019 )

"When I first heard about the challenge it sounded like the perfect way to get fit while helping a great cause. But crunching for an hour straight seemed out of my reach," said Roberta Hirsch, member at Lady of America in West Hempstead, NY.

Knowing that Roberta would not be alone in her thinking, earlier this year, Lady of America, the world's largest chain of full-service women's fitness centers, began promoting the life-saving work of St. Jude and challenged women to choose a weight loss program that benefited their waistline and helped others in need. They invited both members and non-members to sign-up for free ab training classes in local Lady of America gyms and asked the "crunchers" to solicit donations for St. Jude. Thousands of women enrolled and have trained for the past 10 weeks to build up the strength and endurance to perform hundreds of crunches on Challenge day.

"With the help of fellow crunchettes in my local ab training class I am now able to crunch for more than 60 minutes straight and am excited to show how far I've come -- and how much I've raised for the children of St. Jude -- on crunch day," added Hirsch.

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SOURCE Lady of America
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