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360 Images Give Online Consumers A Product 'Demo' Before Purchasing.
Date:1/13/2010

"Summit Doppler">Summit Doppler are using rotating 360° images. Other products where consumers would prefer to see 360° images are furniture, jewelry, watches, electronics, industrial products, toys, haircare products, antiques, museums and many others. A few of the products shot by Red Square can be seen on the company's blog at http://redsquare360.com

"These images are not only for showing off how beautiful a product look," says Weiner. "They have industrial applications like visually showing and explaining a sophisticated machine or engine part. This helps bridge the language gap for companies who need to show and explain their ideas to suppliers and customers overseas. Everyone prefers to see a picture."

"We can photograph microchips as small as a rice grain and art pieces as large as a 500-lb. statue," says Weiner. "If a client calls us with a special case, we can build a custom set to shoot whatever they need."

The process of creating a 360° image starts with shooting "rows" of between 24 and 72 frames with the product in various degrees of rotation. These frames are then stitched together to create an Adobe Flash SWF file which is compatible with 99% of all web browsers. Flash files can include additional features like custom branding, pan/zoom, technical notes, visual cues, external hot linking and security to prevent image theft.

Shooting fees range from $100 to over $1000 per image, depending on the product's size and quantity. Clients can ship their product to RedSquare360 or they can set up a small mobile studio at just about any location. For more information contact Corey Weiner at 360 (at) redsquarephoto (dot) com or call 1.561.912.9921.

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Source: PRWeb
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