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360 Images Give Online Consumers A Product 'Demo' Before Purchasing.
Date:1/13/2010

Veteran photographer and advertising executive launches RedSquare360 to accommodate manufacturers' and web retailers' growing demands for 3D photography. Separate division will focus on using new technology and simple creative artistry to help ecommerce clients increase conversion rates.

(PRWEB) January 13, 2010 -- Online retailers know the value of good photography versus bad. Sometimes even a 'slightly better' product shot can increase sales over one that is 'just average.' The impact of a three-dimensional, 360° product view not only allows the viewer to see all angles of the product, but interact with it before deciding to purchase.

"360° images give online sellers the ability to demo their product for the consumer at the moment they're deciding to purchase," says Corey Weiner, president of Boca Raton, Florida-based Red Square Photography. His company has expanded it's services to include 3D product photography with the launch of http://redsquare360.com

Weiner's photographic experience in using dramatic angles and lighting to highlight architectural structures can also be applied to product. "It's a natural progression for us to expand into the 3D world." says Weiner, "Most 360° product images today have a dry, clinical look but we're making use of this cutting edge technology without forgetting the classic drama, beauty and emotion of traditional photography."

Ecommerce websites as diverse as fashion handbag designer Anya Hindmarch and medical equipment manufacturer '/>"/>

Source: PRWeb
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