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360 Images Give Online Consumers A Product 'Demo' Before Purchasing.

Veteran photographer and advertising executive launches RedSquare360 to accommodate manufacturers' and web retailers' growing demands for 3D photography. Separate division will focus on using new technology and simple creative artistry to help ecommerce clients increase conversion rates.

(PRWEB) January 13, 2010 -- Online retailers know the value of good photography versus bad. Sometimes even a 'slightly better' product shot can increase sales over one that is 'just average.' The impact of a three-dimensional, 360° product view not only allows the viewer to see all angles of the product, but interact with it before deciding to purchase.

"360° images give online sellers the ability to demo their product for the consumer at the moment they're deciding to purchase," says Corey Weiner, president of Boca Raton, Florida-based Red Square Photography. His company has expanded it's services to include 3D product photography with the launch of

Weiner's photographic experience in using dramatic angles and lighting to highlight architectural structures can also be applied to product. "It's a natural progression for us to expand into the 3D world." says Weiner, "Most 360° product images today have a dry, clinical look but we're making use of this cutting edge technology without forgetting the classic drama, beauty and emotion of traditional photography."

Ecommerce websites as diverse as fashion handbag designer Anya Hindmarch and medical equipment manufacturer Summit Doppler are using rotating 360° images. Other products where consumers would prefer to see 360° images are furniture, jewelry, watches, electronics, industrial products, toys, haircare products, antiques, museums and many others. A few of the products shot by Red Square can be seen on the company's blog at

"These images are not only for showing off how beautiful a product look," says Weiner. "They have industrial applications like visually showing and explaining a sophisticated machine or engine part. This helps bridge the language gap for companies who need to show and explain their ideas to suppliers and customers overseas. Everyone prefers to see a picture."

"We can photograph microchips as small as a rice grain and art pieces as large as a 500-lb. statue," says Weiner. "If a client calls us with a special case, we can build a custom set to shoot whatever they need."

The process of creating a 360° image starts with shooting "rows" of between 24 and 72 frames with the product in various degrees of rotation. These frames are then stitched together to create an Adobe Flash SWF file which is compatible with 99% of all web browsers. Flash files can include additional features like custom branding, pan/zoom, technical notes, visual cues, external hot linking and security to prevent image theft.

Shooting fees range from $100 to over $1000 per image, depending on the product's size and quantity. Clients can ship their product to RedSquare360 or they can set up a small mobile studio at just about any location. For more information contact Corey Weiner at 360 (at) redsquarephoto (dot) com or call 1.561.912.9921.


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Source: PRWeb
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