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30th Street Senior Center and Posit Science Put Their Heads Together On New Program
Date:6/10/2008

New Brain Fitness Program Offered to Local Seniors

SAN FRANCISCO, June 10 /PRNewswire/ -- Bay Area seniors soon will have the opportunity to exercise their brains through the Brain Fitness program, available at 30th Street Senior Center through a partnership with San Francisco-based Posit Science. The Brain Fitness Program improves the speed and accuracy of mental processing, memory and other cognitive functions, with participants reporting they feel more confident, have better memory and are more focused.

Seniors can participate in two 14-week courses, "Brain Fitness" and "Insight" when 30th Street Senior Center's computer lab opens June 12. Brain Fitness was developed by Posit Science, a local company whose brain health programs have been proven effective in numerous studies and in more than 30 published journal articles.

At the helm is Dr. Michael Merzenich, Posit Science's cofounder and Chief Scientific Officer. Dr. Merzenich is one of the world's foremost researchers in the field of brain plasticity, which studies the phenomenon of the brain's ability to rewire and heal itself given the proper training. He is Professor Emeritus at UCSF where he did much of his work in this field.

"As the brain ages, it gradually loses speed, accuracy and recording strength for processing information from the senses, resulting in progressive loss of memory and diminished cognitive abilities. Through our ground-breaking brain fitness programs, seniors will benefit from broad improvements in overall brain function, vastly enriching their day-to-day experiences," commented Dr. Merzenich.

30th Street Senior Center is offering Brain Fitness to improve the health and well-being of local seniors. "This will really round-out our center's ability to keep their health optimal as they age. And, you don't have to be computer literate -- you just click the mouse," said Valorie Villela, Director of 30th Street Senior Center. "You don't even have to speak or read English with the 'Insight' program."

30th Street Senior Center set-up the Brain Fitness program last month in a partnership with the UCSF School of Nursing, which connects master's level nursing students with various health organizations to conduct on-site internships. Intern Blair Williamson entered nursing with a background in computer science, so he was a perfect fit for the Center's goals of creating a program of this kind, and has played a valuable role in setting up the system.

On Thursday, June 12, Dr. Merzenich will speak at a short program at 10:30am before a ribbon-cutting ceremony to commemorate the opening of the computer lab at 30th Street Senior Center. Dr. Merzenich is available for interview after the festivities.

About 30th Street Senior Center

Since 1979, On Lok's 30th Street Senior Center has been taking care of the health, wellness, and social services needs of seniors in the diverse neighborhoods of the Mission and outer Mission, Noe Valley, Diamond Heights, Glen Park and St. Mary's Park. Those services include serving 90,000 meals annually to 2,200 seniors at six dining sites throughout southeastern San Francisco, delivering 65,525 meals to 375 homebound seniors, providing bilingual case management and offering a wide variety of classes and activities, including the popular Always Active program, to over 4700 seniors at the center. 30th Street Senior Center is a place where seniors of all ethnic backgrounds can come to find companionship, community, and the extra care and support they need to continue living independently.

About Posit Science

Posit Science is the leading provider of clinically validated brain health products and services. The company works with more than 50 scientists from prestigious universities to design and test its computer-based programs. More than 30 published studies show that the company's patented technologies significantly increase processing speed, improve memory, and enhance the quality of everyday life. Posit Science has received numerous grants and awards from groups such as the National Institutes of Health (NIH), the American Society for Aging (ASA), and CNBC. For more information visit http://www.PositScience.com or call 1-800-514-3961.


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SOURCE Posit Science
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