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30th Street Senior Center and Posit Science Put Their Heads Together On New Program
Date:6/10/2008

New Brain Fitness Program Offered to Local Seniors

SAN FRANCISCO, June 10 /PRNewswire/ -- Bay Area seniors soon will have the opportunity to exercise their brains through the Brain Fitness program, available at 30th Street Senior Center through a partnership with San Francisco-based Posit Science. The Brain Fitness Program improves the speed and accuracy of mental processing, memory and other cognitive functions, with participants reporting they feel more confident, have better memory and are more focused.

Seniors can participate in two 14-week courses, "Brain Fitness" and "Insight" when 30th Street Senior Center's computer lab opens June 12. Brain Fitness was developed by Posit Science, a local company whose brain health programs have been proven effective in numerous studies and in more than 30 published journal articles.

At the helm is Dr. Michael Merzenich, Posit Science's cofounder and Chief Scientific Officer. Dr. Merzenich is one of the world's foremost researchers in the field of brain plasticity, which studies the phenomenon of the brain's ability to rewire and heal itself given the proper training. He is Professor Emeritus at UCSF where he did much of his work in this field.

"As the brain ages, it gradually loses speed, accuracy and recording strength for processing information from the senses, resulting in progressive loss of memory and diminished cognitive abilities. Through our ground-breaking brain fitness programs, seniors will benefit from broad improvements in overall brain function, vastly enriching their day-to-day experiences," commented Dr. Merzenich.

30th Street Senior Center is offering Brain Fitness to improve the health and well-being of local seniors. "This will really round-out our center's ability to keep their health optimal as they age. And, you don't have to be computer literate -- you just click the mouse," said Valorie Villela, Director of 30th Street Senior Center. "You don't even h
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SOURCE Posit Science
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