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24 Hour Fitness Partners With Derek Jeter to Launch Signature Sports Clubs in New York City
Date:2/19/2008

- 28,000 sq. ft. Facility Marks Industry Leader's First Foray into New York

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SAN RAMON, Calif., Feb. 19 /PRNewswire/ -- 24 Hour Fitness Worldwide, the largest privately owned U.S. fitness chain and leading health club pioneer, announced a partnership with New York icon and Yankees' captain Derek Jeter to open its first health club in New York City. The signature sports club, which will be called 24 Hour Fitness -- Derek Jeter, will open in late June 2008 at 225 Fifth Avenue, on the corner of 26th Street at Madison Square Park. There will be a pre-sale for memberships beginning today at the future site of the club, online at http://www.24hourfitness.com or by calling 800-224-0240.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080219/LATU139LOGO)

As part of the joint venture, Jeter is an equity partner and will play an active role in the design, look, tone and feel of the clubs. Additionally, he will appear in advertising and make promotional appearances on behalf of the club. There are currently plans for two additional 24 Hour Fitness-Derek Jeter clubs to open in Manhattan over the next year.

"We're very excited to open our first club in New York City and feel that it is the best possible way to begin our expansion into the Northeast," said Carl Liebert, CEO of 24 Hour Fitness Worldwide. "And what better partner to do it with than Derek Jeter? He is an exceptional athlete who personifies the ideal New York sports icon -- cool, classy, healthy, and above all, a winner. Derek has shown what can be achieved through hard work and a healthy lifestyle, and we know he'll be a terrific ambassador for promoting the importance of fitness here in New York City."

Jeter joins an elite group of sports and fitness superstars that have partnered with 24 Hour Fitness
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SOURCE 24 Hour Fitness
Copyright©2008 PR Newswire.
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