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24 Hour Fitness Gives The Biggest Loser High-Tech Upgrade
Date:9/17/2007

-Season 4 of NBC's Smash Hit Show Features the bodybugg(TM) System-

SAN RAMON, Calif., Sept. 17 /PRNewswire/ -- Contestants for the fourth season of NBC's wildly popular unscripted reality series The Biggest Loser will get some high-tech help in their quest to win the $250,000 grand prize, courtesy of 24 Hour Fitness. Participants in this year's weight loss competition will use the bodybugg, an intelligent calorie management system designed to provide consumers with information and tools that can help them reach their ideal weight.

"24 Hour Fitness is proud to once again be associated with The Biggest Loser and bodybugg will play a role in helping contestants reach their weight loss goals," said Carl Liebert III, chief executive officer, 24 Hour Fitness. "Our partnership with The Biggest Loser has inspired many people to transform their lives through nutrition and exercise."

In this year's show, contestants use the bodybugg to track and adjust how many calories they have burned and consumed 24 hours a day. Contestants will download bodybugg data to a web interface that tracks caloric measurements and helps plan daily meals. Bodybugg helps contestants adjust their food intake and activity levels as they seek to achieve their fitness goals.

"24 Hour Fitness is a crucial partner for The Biggest Loser and we are excited to bring bodybugg into this season's competition," said Mark Koops, executive producer, The Biggest Loser. "We're thrilled to show our audience how new technologies, when paired with a comprehensive health maintenance program, can support the achievement of weight loss goals."

For the third season in a row, 24 Hour Fitness is providing The Biggest Loser with a state-of-the-art onsite gym at the ranch where contestants live while competing on the program. 24 Hour Fitness has outfitted the gym with cutting-edge fitness equipment, mats, stability balls, and conditioning bands.

To kick off the new season, 24 Hour Fitness also announces the return of its exclusive product -- The Biggest Loser Six-Week Weight Loss Program -- to help fans of the show lose weight. The program, offered in all 24 Hour Fitness clubs, is designed to help kick-start users to lose up to 15 pounds in six weeks. (Results may vary.) The program includes five, 25-minute personal training sessions, a 30-day online nutrition planning subscription and a 16-page booklet with fitness/nutrition hints and tips -- for $49.00. (Cost of membership not included).

The Biggest Loser two-hour season premiere aired on NBC on Tuesday, September 11 at 8:00 p.m. Eastern/Pacific and 7:00 p.m. Central/Mountain.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in 400 clubs across worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Team and the Magic Johnson, Andre Agassi, Shaquille O'Neal and Lance Armstrong Foundations. Please call 1-800-224-0240 or visit http://www.24HourFitness.com for more information and to find the location nearest you.

About The Biggest Loser

The first reality series where everybody "loses," The Biggest Loser offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Alison Sweeney (Days of Our Lives) joins the show to host the fourth season of the series, which challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The Biggest Loser provides the 18 strong-willed, yet hopeful, contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Kim Lyons and Bob Harper.


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SOURCE 24 Hour Fitness
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