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24 Hour Fitness Gets Personal in Groundbreaking New Brand Campaign
Date:5/5/2008

(http://www.12MillionLives.com) will launch in conjunction with the new campaign, featuring real members and their stories. The site will also allow club members and non-members to enter their own weight loss or fitness stories and pictures.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 400 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O'Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for five seasons has partnered with NBC's popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit http://www.24HourFitness.com for more information and to find the location nearest you.


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SOURCE 24 Hour Fitness
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