Navigation Links
24 Hour Fitness Gets Personal in Groundbreaking New Brand Campaign
Date:5/5/2008

ck

-- Caitlin Pomoroy from Pasadena, Texas; recovered from knee surgery and

finished a 100 mile kayak race

-- Dorian Blancarte from Santa Barbara, California; lost more than 40

pounds to get back in shape after high school and college

-- Glen Bedingfield from Spring, Texas; lost more than 90 pounds at over

60 years of age and helped lower his blood pressure and risk of health

problems

-- Nathaniel Arnold from Camarillo, California; lost almost 100 pounds and

went from a 49 inch waist to a 34

"This new brand campaign marks an exciting new chapter in our company history," said Chief Marketing Officer Tony Wells. "We are tremendously inspired by our members and it's only natural for us to showcase their achievements. As we look ahead to the coming year, these real-life stories will continue to be showcased in our upcoming campaigns."

24 Hour Fitness went through a rigorous process to select the members who are featured in the new ads. Their team members were asked to submit names of club members who have a unique story related to the pursuit of fitness. From a list of more than 12,000 names, 7,000 members were asked to complete a survey, resulting in 5,300 submissions which were narrowed to approximately 200 amazing stories. The stories were then categorized (e.g., weight loss, athletic goal, physical recovery, etc.) and the best six selected for use in the spots.

"I am grateful to 24 Hour Fitness for providing me with the tools and motivation I needed to lose more than 130 pounds," said Sharlynn Nielsen, a 24 Hour Fitness member featured in the new ads. "It is my hope that being part of this campaign and telling my story will inspire others to take the steps to change their lives too."

The new television campaign will debut Monday, May 5, 2008 at 9 p.m. Eastern / 8 p.m. Central during FOX's hit show "House" with a 60 second spot entitled "Sharlynn." An interactive Web site
'/>"/>

SOURCE 24 Hour Fitness
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
2. Heartline(R) Fitness Systems Named to Inc. Magazines Inaugural List of the 5000 Fastest Growing Private Companies in U.S....
3. National Association for Sport and Physical Education Partners with S&S Worldwide to Help Improve Childrens Fitness
4. AARP Launches New Fitness Website for AARP Members - AARPfitness.com
5. HealthFitness CEO Supports Move Toward Cultural Shift, and Science-Based Health Management Programming
6. Fitness Champion Natalie Waples to be Spokesperson for Natural Nutrition International Direct Marketing Campaign
7. The Burn Machine(R) Heats Up Personal Fitness
8. 24 Hour Fitness Gives The Biggest Loser High-Tech Upgrade
9. Blue Cross of California and the California Governors Council on Physical Fitness and Sports Launch Live Like a Champion Tour
10. International Consulting Firm Health Fitness Dynamics Hired to Oversee Springbrook Inns Planned New Spa
11. The Cooper Institutes FITNESSGRAM Selected as Statewide Physical Fitness Assessment Tool
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/19/2014)... These vanadium reserves are mostly found ... 151,000 tons of vanadium were produced globally in 2013, ... increased at 6.7% AAGR during the period from 2001 ... being the largest consumer, accounted for more than 90% ... alloy and the chemical industry. , View Full Report ...
(Date:12/19/2014)... Dec. 19, 2014 (HealthDay News) -- New research warns parents that ... lives at risk. Nearly half of teen drivers killed in ... were at least 11 years old and often lacked important safety ... Eighty-two percent of teen drivers killed in crashes were in cars ... to 10 years old, 31 percent were in cars 11 to ...
(Date:12/19/2014)... FRIDAY, Dec. 19, 2014 (HealthDay News) -- Injectable drug ... double the suicide attempt rate of other substance users, ... use is associated with the risk of suicide attempt ... the University of Montreal, said in a university news ... users. We wanted to know who among substance users ...
(Date:12/19/2014)... NC (PRWEB) December 19, 2014 Surviving Mesothelioma ... and EPA information indicates that these pipes can leach asbestos ... go to the full story on the Surviving Mesothelioma ... the erosion of natural asbestos deposits, decaying water mains made ... drinking water. , To protect consumers from mesothelioma ...
(Date:12/19/2014)... (PRWEB) December 19, 2014 B. E. ... to healthcare providers, has been retained to lead a ... Memorial Hospital in Franklin, Ind. The top executive search ... recently placed more than 900 healthcare executives into organizations. ... full service hospital providing care to the residents of ...
Breaking Medicine News(10 mins):Health News:Marketresearchreports.biz: Global Vanadium Usage Increased at AAGR of 6.7% between 2001 and 2013 2Health News:Marketresearchreports.biz: Global Vanadium Usage Increased at AAGR of 6.7% between 2001 and 2013 3Health News:Older Cars a Bad Choice for Younger Drivers 2Health News:Cocaine, Amphetamines May Up Injection Drug Users' Suicide Risk 2Health News:Surviving Mesothelioma Warns of Potential Mesothelioma Risk from Cement Water Pipes 2Health News:Johnson Memorial Hospital Retains B. E. Smith to Recruit New Chief Financial Officer 2Health News:Johnson Memorial Hospital Retains B. E. Smith to Recruit New Chief Financial Officer 3
... along with commonly used medications may help ease ... for breast cancer patients, if researchers at National ... , , ,According to Dr. Joannieshen MD, MPH, ... in controlling vomiting than just medication.Ian Cyrus, Director ...
... children of a lesser God. The physical, mental, moral ... One stumbling handicap in the surgical treatment of such ... children. In many cases the anesthesia times ranged from ... placement to hemispherectomy. There is however light at ...
... heart attack patients should get an immediate procedures to open ... ,Cleveland Clinic cardiologist, Dr. Deepak Bhatt analyzed medical records ... patients whose white blood cell count is in what is ... of death after a heart attack than patients with lower ...
... uncommon problem due to the hot and often humid weather. Most ... The cause of stone disease is debatable, however it is ... stone disease. , ,New research by the National Kidney ... Nano bacteria., ,These bacteria use a protective covering made of ...
... 8-center study by "Childhood Asthma Management Program" (CAMP) has ... the long-term treatment of children with mild to moderate ... the effectiveness of inhaled corticosteroids in treating asthma, their ... questions have been raised about their possible effects on ...
... and many a times the diagnosis is made by ... a promising technique for early diagnosis of Urinary Tuberculosis. ... amplification of small amounts of a genome sequence, Dr ... Congress in India. Presence of even one bacteria can ...
Cached Medicine News:Health News:Inhaled Steroids Safe & Effective for Children with Asthma 2
(Date:12/19/2014)... , Dec. 19, 2014 In ... a product,s web presence to reflect the needs ... in particular, must meet the needs of key ... culture. According to recent research ... half of the participating companies averaged more than ...
(Date:12/19/2014)... 2014  Monarch America Inc. (OTCQB: CANK) ("Monarch America" ... to provide this review of the Company,s recent achievements ... "Over this past year, we achieved many of ... proud to say that Monarch America is in a ... ever been," stated Eric Hagen , CEO of ...
(Date:12/19/2014)... , December 18, 2014 ... software application/module that is used to store, manipulate, ... RIS comprises a patient tracking and scheduling system, ... integration of RIS with HIS and other databases ... patient registration and patient scheduling, patient list management, ...
Breaking Medicine Technology:Building a Best-in-Class Pharma Global Brand Website 2Monarch America Inc. CEO Reviews Recent Achievements and Provides Outlook for 2015 2Monarch America Inc. CEO Reviews Recent Achievements and Provides Outlook for 2015 3The Global Radiology Information Systems Market is Expected to Grow at a CAGR of 7.5% from 2014 to 2019 2The Global Radiology Information Systems Market is Expected to Grow at a CAGR of 7.5% from 2014 to 2019 3
... 2007--Sciele Pharma, Inc.,(NASDAQ:SCRX) today announced the successful completion ... formulation. The study,results showed that the new Sular ... new Sular formulation,utilizes SkyePharma's (LSE:SKP) patented Geomatrix technology,which ... Sular for each of its,current doses. , The ...
... Calif.--(BUSINESS WIRE)--May 14, 2007 - Oculus Innovative,Sciences, ... was the subject of a poster presentation ... that was held in,Glasgow, Scotland this past ... an Antimicrobial,Solution in the Treatment of Infected ...
Cached Medicine Technology:Sciele Pharma Announces Successful Completion of New Sular,Formulation Clinical Trial Program 2Sciele Pharma Announces Successful Completion of New Sular,Formulation Clinical Trial Program 3Sciele Pharma Announces Successful Completion of New Sular,Formulation Clinical Trial Program 4Oculus Innovative Sciences Microcyn Technology Presented in Poster,at European Wound Management Association Conference 2Oculus Innovative Sciences Microcyn Technology Presented in Poster,at European Wound Management Association Conference 3
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
Medicine Products: