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24 Hour Fitness Gets Personal in Groundbreaking New Brand Campaign
Date:5/5/2008

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-- Caitlin Pomoroy from Pasadena, Texas; recovered from knee surgery and

finished a 100 mile kayak race

-- Dorian Blancarte from Santa Barbara, California; lost more than 40

pounds to get back in shape after high school and college

-- Glen Bedingfield from Spring, Texas; lost more than 90 pounds at over

60 years of age and helped lower his blood pressure and risk of health

problems

-- Nathaniel Arnold from Camarillo, California; lost almost 100 pounds and

went from a 49 inch waist to a 34

"This new brand campaign marks an exciting new chapter in our company history," said Chief Marketing Officer Tony Wells. "We are tremendously inspired by our members and it's only natural for us to showcase their achievements. As we look ahead to the coming year, these real-life stories will continue to be showcased in our upcoming campaigns."

24 Hour Fitness went through a rigorous process to select the members who are featured in the new ads. Their team members were asked to submit names of club members who have a unique story related to the pursuit of fitness. From a list of more than 12,000 names, 7,000 members were asked to complete a survey, resulting in 5,300 submissions which were narrowed to approximately 200 amazing stories. The stories were then categorized (e.g., weight loss, athletic goal, physical recovery, etc.) and the best six selected for use in the spots.

"I am grateful to 24 Hour Fitness for providing me with the tools and motivation I needed to lose more than 130 pounds," said Sharlynn Nielsen, a 24 Hour Fitness member featured in the new ads. "It is my hope that being part of this campaign and telling my story will inspire others to take the steps to change their lives too."

The new television campaign will debut Monday, May 5, 2008 at 9 p.m. Eastern / 8 p.m. Central during FOX's hit show "House" with a 60 second spot entitled "Sharlynn." An interactive Web site
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SOURCE 24 Hour Fitness
Copyright©2008 PR Newswire.
All rights reserved

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