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24 Hour Fitness Gets Personal in Groundbreaking New Brand Campaign
Date:5/5/2008

Fitness Industry First: Actual Club Members Share Life-Changing Experiences

SAN RAMON, Calif., May 5 /PRNewswire/ -- 24 Hour Fitness, the largest national fitness club chain, today launched an innovative new advertising campaign starring actual club members who have overcome personal challenges through fitness. The "12 Million Lives" campaign is intended to inspire people to embark on a life-changing journey by using the power of fitness to improve their physical and mental well-being. The brand campaign is unique for the fitness industry and demonstrates an innovative approach to reaching current and potential club members.

The stories presented in the campaign are representative of the millions of members who have been served by 24 Hour Fitness. Since opening its doors 25 years ago, the fitness chain has helped more than 12 million members in pursuit of their fitness goals, a remarkable record of achievement that continues today in more than 400 clubs in 15 states across the country.

"24 Hour Fitness is dedicated to helping people change their lives through fitness and we want that passion to come through in this new campaign," said 24 Hour Fitness Chief Executive Officer Carl Liebert. "We are dedicated to helping our more than three million members start a lifelong journey toward being healthy, not just the before and after snapshot. It's important to let people know that's it is never too late to start a fitness program that will improve their quality of life."

The new TV ads feature six 24 Hour Fitness club members from a variety of backgrounds. Each story is a remarkable example of how exercise and nutrition has transformed the member's life:

-- Christopher Collins from Round Rock, Texas; recovered from a major car

accident and lost more than 80 pounds gained as a result of his

injuries

-- Sharlynn Nielsen from Payson, Utah; lost more than 130 pounds and

gained her self confidence ba
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SOURCE 24 Hour Fitness
Copyright©2008 PR Newswire.
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