Navigation Links
24 Hour Fitness Gets Personal in Groundbreaking New Brand Campaign
Date:5/5/2008

Fitness Industry First: Actual Club Members Share Life-Changing Experiences

SAN RAMON, Calif., May 5 /PRNewswire/ -- 24 Hour Fitness, the largest national fitness club chain, today launched an innovative new advertising campaign starring actual club members who have overcome personal challenges through fitness. The "12 Million Lives" campaign is intended to inspire people to embark on a life-changing journey by using the power of fitness to improve their physical and mental well-being. The brand campaign is unique for the fitness industry and demonstrates an innovative approach to reaching current and potential club members.

The stories presented in the campaign are representative of the millions of members who have been served by 24 Hour Fitness. Since opening its doors 25 years ago, the fitness chain has helped more than 12 million members in pursuit of their fitness goals, a remarkable record of achievement that continues today in more than 400 clubs in 15 states across the country.

"24 Hour Fitness is dedicated to helping people change their lives through fitness and we want that passion to come through in this new campaign," said 24 Hour Fitness Chief Executive Officer Carl Liebert. "We are dedicated to helping our more than three million members start a lifelong journey toward being healthy, not just the before and after snapshot. It's important to let people know that's it is never too late to start a fitness program that will improve their quality of life."

The new TV ads feature six 24 Hour Fitness club members from a variety of backgrounds. Each story is a remarkable example of how exercise and nutrition has transformed the member's life:

-- Christopher Collins from Round Rock, Texas; recovered from a major car

accident and lost more than 80 pounds gained as a result of his

injuries

-- Sharlynn Nielsen from Payson, Utah; lost more than 130 pounds and

gained her self confidence back

-- Caitlin Pomoroy from Pasadena, Texas; recovered from knee surgery and

finished a 100 mile kayak race

-- Dorian Blancarte from Santa Barbara, California; lost more than 40

pounds to get back in shape after high school and college

-- Glen Bedingfield from Spring, Texas; lost more than 90 pounds at over

60 years of age and helped lower his blood pressure and risk of health

problems

-- Nathaniel Arnold from Camarillo, California; lost almost 100 pounds and

went from a 49 inch waist to a 34

"This new brand campaign marks an exciting new chapter in our company history," said Chief Marketing Officer Tony Wells. "We are tremendously inspired by our members and it's only natural for us to showcase their achievements. As we look ahead to the coming year, these real-life stories will continue to be showcased in our upcoming campaigns."

24 Hour Fitness went through a rigorous process to select the members who are featured in the new ads. Their team members were asked to submit names of club members who have a unique story related to the pursuit of fitness. From a list of more than 12,000 names, 7,000 members were asked to complete a survey, resulting in 5,300 submissions which were narrowed to approximately 200 amazing stories. The stories were then categorized (e.g., weight loss, athletic goal, physical recovery, etc.) and the best six selected for use in the spots.

"I am grateful to 24 Hour Fitness for providing me with the tools and motivation I needed to lose more than 130 pounds," said Sharlynn Nielsen, a 24 Hour Fitness member featured in the new ads. "It is my hope that being part of this campaign and telling my story will inspire others to take the steps to change their lives too."

The new television campaign will debut Monday, May 5, 2008 at 9 p.m. Eastern / 8 p.m. Central during FOX's hit show "House" with a 60 second spot entitled "Sharlynn." An interactive Web site (http://www.12MillionLives.com) will launch in conjunction with the new campaign, featuring real members and their stories. The site will also allow club members and non-members to enter their own weight loss or fitness stories and pictures.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 400 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O'Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for five seasons has partnered with NBC's popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit http://www.24HourFitness.com for more information and to find the location nearest you.


'/>"/>
SOURCE 24 Hour Fitness
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
2. Heartline(R) Fitness Systems Named to Inc. Magazines Inaugural List of the 5000 Fastest Growing Private Companies in U.S....
3. National Association for Sport and Physical Education Partners with S&S Worldwide to Help Improve Childrens Fitness
4. AARP Launches New Fitness Website for AARP Members - AARPfitness.com
5. HealthFitness CEO Supports Move Toward Cultural Shift, and Science-Based Health Management Programming
6. Fitness Champion Natalie Waples to be Spokesperson for Natural Nutrition International Direct Marketing Campaign
7. The Burn Machine(R) Heats Up Personal Fitness
8. 24 Hour Fitness Gives The Biggest Loser High-Tech Upgrade
9. Blue Cross of California and the California Governors Council on Physical Fitness and Sports Launch Live Like a Champion Tour
10. International Consulting Firm Health Fitness Dynamics Hired to Oversee Springbrook Inns Planned New Spa
11. The Cooper Institutes FITNESSGRAM Selected as Statewide Physical Fitness Assessment Tool
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, ... the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where ... city’s history as home to some of the world’s leading providers of cereal and ...
(Date:6/26/2016)... ... 2016 , ... PawPaws brand pet supplements owned by Whole Health ... the health of felines. The formula is all-natural and is made from Chinese herbs ... Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... ... to fertility once they have been diagnosed with endometriosis. These women need a ... they also require a comprehensive approach that can help for preservation of fertility ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can now ... and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings ... The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the ...
(Date:6/25/2016)... California (PRWEB) , ... June 25, 2016 , ... "With ... fit their specific project," said Christina Austin - CEO of Pixel Film Studios. ... customizable and all within Final Cut Pro X . Simply select a ProHand ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... of the "Structural Electronics 2015-2025: Applications, Technologies, ... In-Mold Electronics, Smart Skin, ... Photovoltaics Structural electronics involves electronic ... load-bearing, protective structures, replacing dumb structures such as ...
(Date:6/24/2016)... India , June 24, 2016 ... Needles Market by Type (Standard Pen Needles, Safety Pen ... Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, ... by MarketsandMarkets, This report studies the market for the ... expected to reach USD 2.81 Billion by 2021 from ...
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Market - Forecast to 2022" report to their offering. ... method for the patients with kidney failure, it replaces the ... from the patient,s blood and thus the treatment helps to ... chloride in balance. Increasing number of ESRD ...
Breaking Medicine Technology: