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23andMe Launches Parkinson's Disease Genetics Initiative
Date:3/12/2009

Personal Genetics Company to Assemble Online Community of 10,000 Individuals with PD To Drive New Online Research Platform

MOUNTAIN VIEW, Calif., March 12 /PRNewswire/ -- 23andMe, Inc., an industry leader in personal genetics, announced today that it has launched a Parkinson's disease initiative in collaboration with The Parkinson's Institute and Clinical Center ("PI") and The Michael J. Fox Foundation ("MJFF"). The first-of-its-kind program will focus on enrolling 10,000 individuals with Parkinson's disease ("PD") in the 23andMe Personal Genome Service(TM) and its new PD community. This cohort will allow 23andMe to both advance research in PD and create an online forum dedicated to connecting individuals and families affected by the disease. PI and MJFF are reaching out to Parkinson's patients in their networks and encouraging them to participate. 23andMe, PI and MJFF believe this effort will serve as a model for supporting research in many other diseases.

The initiative takes advantage of the 23andMe web-based platform to create an entirely new way to study complex diseases complicated by gene/environment interactions that are difficult to assess using traditional research mechanisms. By using the Internet to query and interact with the research cohort, this platform significantly increases the efficiency and reduces the cost of recruiting participants and conducting research. The broad reach of the web allows individuals who are not near research centers to contribute and be part of the program. Current customers of 23andMe, who are not PD patients, can also contribute by participating as healthy controls, a built-in efficiency that lowers the overall cost.

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SOURCE 23andMe, Inc.
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