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21st Century Leadership: New Book Shows Why it's Different and How it Can Transform People and Organizations
Date:4/29/2010

Learn how to "economy proof" your company by using the principles of 21st century leadership. James Strock's latest book, "Serve to Lead" offers actionable strategies to give and get more from employees -- as well as customers -- with integrity and excellence.

(PRWEB) April 29, 2010 -- The first decade of the 21st century has been marked by historic lapses in leadership. From Wall Street to Washington, from the corporations to the clergy, we’ve been let down by what Harvard Business School professor Bill George aptly calls “sub-prime leadership.”

"Fortunately, using the tools of the Information Revolution, there are more ways more people can serve—and lead—than ever before," says James Strock, author of Serve to Lead.

In his latest book, Strock outlines the new world of 21st century leadership. Based on extensive research, interviews and personal experience, he makes the case for a new kind of leadership through service. For the first time, everyone can lead because everyone can serve.

Serve to Lead provides the tools for anyone, in any sector, to achieve success in this new environment. Chapters are devoted to core competencies—from customer service, to management, to general and persuasive communications. The final chapter includes an eight-week program to make your own life a masterpiece of service.

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