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2013 Is the Year of Mobility in Government: Study Shows Media Landscape Shifting in Government Sector
Date:5/16/2013

Chantilly, VA (PRWEB) May 16, 2013

Government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and information – signaling a major shift in the media landscape where government decision-makers want ubiquitous access to content. In addition, print media still is not dead and marketers need to develop strategies that target a broad range of media channels and formats.

These are several of the findings of the 2013 Federal Media and Marketing Study (FMMS), released today by leading government market research firm Market Connections, Inc., in conjunction with Sara Leiman, vice president media director at TMP Government. Lisa Dezzutti, president and CEO of Market Connections, and Leiman presented highlights this morning at a sold-out breakfast at the Gannett Conference Center in McLean, Va.

“The way government executives are consuming media is changing dramatically,” said Dezzutti. “The federal sector is catching up with global and national trends when it comes to mobility. As such, marketers should optimize all of their sites and content for mobile devices, as well as continue to focus on traditional channels for reaching government decision makers.”

With the theme of “Navigating a Changing Federal Landscape,” panelists shared recommendations for government contractors to enhance marketing and business development in the face of shrinking budgets and an environment in which reaching government decision-makers has become increasingly challenging. In addition to Dezzutti and Leiman, other speakers included Alan Boykin, chief learning officer, National Contract Management Association; and Judy Quinlan, manager, advertising and creative services, Northrop Grumman.

In its fifth year, the study aggregates the use of print, television, radio, mobile, social media and Internet-based news media by senior federal employees. More than 3,900 decision-m
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