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2013 Fitness Business Summit Reveals Unexpected Best Practices in Fitness Marketing
Date:3/24/2013

Chino Hills, CA (PRWEB) March 24, 2013

At his very popular annual Fitness Business Summit last week, fitness marketing expert and Fit Body Boot Camp CEO Bedros Keuilian welcomed some of the country’s most successful fitness boot camp owners and asked them to share their most successful boot camp marketing strategies of the past year. Many of the most effective ideas they shared had little to do with advertising their companies.

“A lot of the best marketing strategies these fitness business owners shared were entirely focused on the clients themselves,” says Keuilian, who mentors and trains many of those fitness boot camp owners in building their businesses. “The fitness marketing strategies that were most profitable in 2012 were all about making existing clients happy.”

Keuilian explains that focusing on existing clients allowed the most successful fitness boot camp owners to maximize word of mouth and referrals.

“The experience that clients have makes all the difference, so these owners focused on how to offer something unique in addition to amazing results,” says Keuilian. “This gave clients the ‘WOW!’ experience – and that’s when they really begin to talk about their trainers to their friends, family and co-workers”.

Some of the ways in which fitness boot camp owners gave their clients this sharable experience were running transformation contests, offering special incentives such as free workouts and complimentary designer skinny jeans and involving clients in fundraising and community outreach events.

“The key for these really successful boot camp owners hasn’t been fitness marketing so much a
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