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2012 a Rocky Year for SEO and Medical Marketing
Date:12/31/2012

Dallas ,TX (PRWEB) December 31, 2012

Dallas based SEO 1 Medical, a search engine optimization company specializing in medical marketing has published a new article highlighting the major turning points in SEO. With over 28 updates in a 12 month span, Google has fundamentally changed the criteria used to rank websites. Medical websites, in the competitive healthcare industry, were significantly affected sending doctors, medical practitioners, and SEO consultants back to the marketing drawing board.

The Motive Behind the Change
Whether this is a move prompted by Google’s desire to protect its revenue stream as many marketing professionals have suggested or simply an improvement of the search results, the changes are here to stay. The magnitude, the scope and the timing of the algorithm changes caught everyone off guard; the truth of the matter is that it was to be expected sooner or later. "Our SEO strategies have always included 'what if' scenarios designed to anticipate Google algorithm changes and avoid the rippled effects," said Rodney Brooke of SEO 1 Medical. “Google is slowly making a transition from being a technology company to being the world’s biggest advertising company."

Why the turmoil
The 2012 unprecedented updates in Google search algorithms, whatever the motives may have been, have cause havoc in search engine results. The updates meant sending millions of medical websites down pages in search engine results. For medical practices that get most of their patients through the internet, that spelled out disaster.

The Solution
Despite the harsh consequences of the Panda and Penguin update and the loss of revenue to millions to medical professi
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