Navigation Links
2012 United States Radiology Directors’ Choice: Medical Imaging Equipment

London (PRWEB) October 29, 2013

Determining Brand Perceptions and Preferences

The primary objective of this research is to assess the behavior of North American radiology directors as well as their preferences regarding radiology departments’ use of medical imaging equipment and services. Supporting the primary objective, this research will also: determine titles of medical equipment purchasers (executives, directors, and managers) with the highest levels of purchasing influence within radiology departments, identify primary brands of medical imaging equipment and services, identify secondary brands of medical imaging equipment and services, determine preferences for medical imaging equipment and services, and determine perceptions of medical imaging equipment and services based upon relevant attributes.

Executive Summary

•The majority of respondents noted that they are either influencers or a member of a committee that makes purchase decisions regarding medical equipment. Only a small percentage (X%) of radiology directors surveyed indicated they have authority as the sole decision maker of purchases.
•Top brands used, along the various market segments, were often reflective of industry market share trends.
•To a large degree respondents across the spectrum of facility bed size or imaging volume did not identify stark variations in brand perceptions or utilization.
•The majority of respondents noted their institutions have a preferred vendor model, where the majority of purchases are coming from X or X select manufacturers.
•GE was identified as having a strong competitive advantage with high levels of usage, and high perceptions of their brand across various categories when compared to other competitors.
•Brand loyalty index scores indicate a strong level of satisfaction from respondents with current brands used. Therefore, competitors looking to displace entrenched market leaders would have to demonstrate significant value add regarding price, technology, or service support offerings to influence behavior.

Medical Imaging Equipment Market: Brand Dominance or Fragmentation?

Overall, the medical imaging equipment market—among the X technologies surveyed—is fairly homogenous. Specifically, all of the most prevalent brands of medical imaging equipment garner at least X% of the market, with capital imaging equipment topping the list with as much as X%. Furthermore the gaps between the most prevalent brands and the runner-up brands, on average, are X percentage points.

Purchasing from Vendors

Among hospital size and number of annual radiology procedures, the preference for purchasing equipment is to do so from X or X specific vendors.

Table Of Contents

1. Research Objectives and Methods
2. Executive Summary and Implications
3. Respondent Demographics and Firmagraphics
4. General Radiography (Computed or Digital) Imaging Equipment
5. Ultrasound Imaging Equipment
6. Capital Imaging Equipment—Magnetic Resonance Imaging (MRI), Computed Tomography (CT), and Positron Emission Tomography (PET)
7. Picture Archiving and Communication Systems (PACS)
8. Imaging Information Technology (IT) Hardware and IT Middleware
9. The Frost & Sullivan Story

Read the full report:

2012 United States Radiology Directors’ Choice: Medical Imaging Equipment

For more information:
Sarah Smith
Research Advisor at
Tel: +44 208 816 85 48

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Shifting Toward Preventative Healthcare Models in the United States
2. According to the United Health Foundation, The Burden of Diabetes in Missouri is on the Rise, Affecting Over Ten Percent of Residents
3. Aging expert Colin Milner addresses United Nations' findings by offering "Nine Principles" for improving society's response to population aging
4. SASMAR Announces FDA Approval for Its Personal Lubricants in the United States
5. Getting Ready for Health Care Reform: United Benefit Advisors Offers Employers Tools to Prepare
6. PharmaPoint: Chronic Myeloid Leukemia (CML) - United Kingdom Drug Forecast and Market Analysis to 2022
7. PharmaPoint: Chronic Myeloid Leukemia (CML) - United States Drug Forecast and Market Analysis to 2022
8. The Principal and United Benefit Advisors to Host Webinar on Developing an Effective Voluntary Benefits Strategy
9. Phoseon Technology Opens New Office in the United Kingdom
10. Injury Lawyer Releases New Informational Graphic About Bed Bug Infestations in the United States
11. Medicaid pays for nearly half of all births in the United States
Post Your Comments:
(Date:11/26/2015)... ... November 26, 2015 , ... Inevitably when people think ... customers choose to buy during the Black Friday and Cyber Monday massage chair ... to search the Internet high and low to find the best massage chair deals, ...
(Date:11/26/2015)... ... November 26, 2015 , ... Somu Sivaramakrishnan announced ... franchise owner, Somu now offers travelers, value and care based Travel Services, including ... sales, as well as, cabin upgrades and special amenities such as, shore excursions, ...
(Date:11/26/2015)... ... November 26, 2015 , ... Jobs in hospital medical laboratories and ... offered by healthcare staffing agency Aureus Medical Group . These fields, ... 2015 among those searching for healthcare jobs through the company’s website, ...
(Date:11/26/2015)... , ... November 26, 2015 , ... ... medical opinion process, participated in the 61st annual Employee Benefits Conference. The Employee ... took place Sunday, November 8th through Wednesday, November 11th, 2015. The conference was ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... health and wellness consultation, has collaborated with Women’s Web – an online ... queries on topics on mental and emotional well-being relationship, life balance, stress, ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... PUNE, India , November ... --> ... / personal emergency response system ... grow steadily for 5 years ... growing region expected to see ...
(Date:11/26/2015)... 2015 --> ... blends immunotherapy with Bremachlorin-photodynamic therapy for advanced cancer. ... immunotherapy with Bremachlorin-photodynamic therapy for advanced cancer.   ... immunotherapy with Bremachlorin-photodynamic therapy for advanced cancer.   ... that immunotherapy can be efficiently combined with photodynamic therapy ...
(Date:11/26/2015)... 2015 Research and Markets ( ) has ... Market Outlook to 2019 - Rise in Cardiac Disorders and ... report to their offering. Boston ... scientific and others. --> The ... Boston scientific and others. ...
Breaking Medicine Technology: