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2010 What's Next Boomer Business Summit Provides the Blueprint for Successfully Marketing to Baby Boomers

America’s leading analysts, marketing experts, and strategists for 50+ consumers to convene in Chicago on March 19.

Lafayette, CA (PRWEB) March 15, 2010 -- How has the recession affected baby boomer consumers? Where is the growth in the boomer and senior market today? What do businesses need to know to effectively engage boomers using traditional and new media, online communities, partnerships, etc? Attendees will find the answers to these questions and more at the 7th Annual What’s Next Boomer Business Summit on Friday, March 19, 2010 at the Hyatt Regency Chicago.

What’s Next will explore the most effective go-to-market strategies for businesses selling to boomer and senior customers today. The Summit is produced by Mary Furlong & Associates, the nation’s premier consultancy for marketing and business development strategies for the 50+ market.

“Nearly 108 million Americans today are age 45 or older, and households headed by someone 40 or older account for 91% of the America’s net worth,” said Dr. Mary Furlong, president and chief executive officer of Mary Furlong & Associates and the producer of What’s Next. “Anyone attending this conference will leave with a much greater understanding of the trends that are shaping growth in the boomer, senior, and caregiver markets, how to use that information to more effectively engage their customers, and how to generate increased revenue streams for their organizations.”

Every year, What’s Next brings together the country’s leading baby boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the boomer market, and this year is no different. The 2010 event will emphasize integrated, social and mobile marketing; innovative distribution channels and will provide a profile of business segments that have moved into the rapidly growing sector of caregiving, an $800 billion market 1.

Highlights of this year’s Summit include an Ask the Analyst session where top industry analysts will share the latest market research on what’s driving boomer purchasing behavior. Four pre-conference boot camps will be held in the days leading up to What’s Next. These boot camps will cover boomer entrepreneurship, opportunities in the caregiving sector, social media and how to market healthcare products directly to consumers. There is no one-size-fits-all approach when it comes to marketing to boomers, so experts will share their best strategies for segmenting the boomer population and creating the right marketing mix that includes media, distribution channels and Web 3.0 communications tools.

Additionally, attendees will connect with thought leaders, brand managers and entrepreneurs who are shaping the boomer market. During the Age Beat Luncheon, attendees will have the chance to interact with leading analysts, bloggers, authors and age beat reporters. There will also be plenty of time to network with decision makers who get deals done and find out how the changing economy will influence decisions about real estate, lifestyle, and the financial future of baby boomers.

Registration is available online at From there you may also view the full agenda and find other information on the What’s Next Boomer Business Summit. For assistance you may also send an email to

Sponsors of What’s Next include AARP, Continuum Crew, i.e. healthcare, Microsoft,,, Early Bird Alert, firstSTREET,, Halo Monitoring, Hipcricket, Myine Electronics, Posit Science, Presto, Read How You Want, Retirement Living TV,, Silver Ride,, Southwest Airlines, Taheima, Verizon, Wellcore, Five-O, Vibrant Nation, Clear Sounds, Boomer Authority and Navigate Boomer Media.

The What’s Next Boomer Business Summit is an official post-conference of the NCOA-ASA National Aging in America Conference taking place March 15-19 in Chicago. For more information, visit

About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) is a proven team of business innovators, comprised of talent from marketing, editorial, business, online content and community. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, was published in February 2007. More information is available at



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