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2010 What's Next Boomer Business Summit Provides the Blueprint for Successfully Marketing to Baby Boomers
Date:3/15/2010

America’s leading analysts, marketing experts, and strategists for 50+ consumers to convene in Chicago on March 19.

Lafayette, CA (PRWEB) March 15, 2010 -- How has the recession affected baby boomer consumers? Where is the growth in the boomer and senior market today? What do businesses need to know to effectively engage boomers using traditional and new media, online communities, partnerships, etc? Attendees will find the answers to these questions and more at the 7th Annual What’s Next Boomer Business Summit on Friday, March 19, 2010 at the Hyatt Regency Chicago.

What’s Next will explore the most effective go-to-market strategies for businesses selling to boomer and senior customers today. The Summit is produced by Mary Furlong & Associates, the nation’s premier consultancy for marketing and business development strategies for the 50+ market.

“Nearly 108 million Americans today are age 45 or older, and households headed by someone 40 or older account for 91% of the America’s net worth,” said Dr. Mary Furlong, president and chief executive officer of Mary Furlong & Associates and the producer of What’s Next. “Anyone attending this conference will leave with a much greater understanding of the trends that are shaping growth in the boomer, senior, and caregiver markets, how to use that information to more effectively engage their customers, and how to generate increased revenue streams for their organizations.”

Every year, What’s Next brings together the country’s leading baby boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the boomer market, and this year is no diff
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