Gold Vicks Nyquil, Procter & Gamble, Publicis NY
Silver Zyrtec, McNeil Consumer Healthcare, JWT
Bronze Claritin, Schering-Plough, Euro RSCG Tonic
Gold Vicks Nyquil, Procter & Gamble, Bridge Worldwide
Silver Triaminic, Novartis Consumer Health, Saatchi & Saatchi
Bronze Durex, SSL Americas, Inc/Durex, Saatchi & Saatchi Wellness
Point of Sale
Gold Prilosec, Procter & Gamble, Saatchi & Saatchi
Gold Pepto Bismol, Proctor & Gamble, Lapiz
Gold Theraflu, Novartis, Saatchi & Saatchi
Gold Triaminic, Novartis, Saatchi & Saatchi
The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benefit from case studies, new market research, media & marketing gurus and networking opportunities. This year's keynote addresses included Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.” For conference information, please visit our Website, www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.
OTC Perspectives, Inc. is the leading conference, training and publ
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