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2010 OTC National Advertising Award Winners Announced
Date:5/25/2010

;Peptol Bismol, Procter & Gamble, Publicis NY
*Voted on by Delegates at the 2010 OTC National Conference

Integrated
Gold   Vicks Nyquil,   Procter & Gamble, Publicis NY
Silver   Zyrtec, McNeil Consumer Healthcare, JWT
Bronze   Claritin, Schering-Plough,   Euro RSCG Tonic

Digital
Gold   Vicks Nyquil,   Procter & Gamble, Bridge Worldwide
Silver   Triaminic, Novartis Consumer Health, Saatchi & Saatchi
Bronze   Durex, SSL Americas, Inc/Durex, Saatchi & Saatchi Wellness

Point of Sale
Gold   Prilosec, Procter & Gamble, Saatchi & Saatchi

Multicultural   
Gold   Pepto Bismol, Proctor & Gamble, Lapiz

Radio
Gold   Theraflu, Novartis, Saatchi & Saatchi

Website
Gold   Triaminic, Novartis, Saatchi & Saatchi

The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benefit from case studies, new market research, media & marketing gurus and networking opportunities. This year's keynote addresses included Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.” For conference information, please visit our Website, www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.

OTC Perspectives, Inc. is the leading conference, training and publ
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