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2010 OTC National Advertising Award Winners Announced
Date:5/25/2010

Major healthcare brands honored at OTC National Advertising Awards Reception, May 18, 2010 at the Penn’s Landing Hyatt in Philadelphia.

Florham Park, NJ (PRWEB) May 25, 2010 -- OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA. The award winners were announced at the OTC National Advertising Awards reception, on the night of May l8, at the Penn’s Landing Hyatt in Philadelphia.

Leading healthcare companies and brands were honored at the awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners included Vicks, Pepto Bismol, Prilosec , Theraflu, Triaminic, Durex, and Zyrtec. For a complete list of award winners please see refer to the bottom of this page or visit the 2010 OTC Advertising Awards Website.

Delegates who attended the OTC National Conference determined the winners for Best Branded TV and Best Branded Print Campaign awards and an independent expert judging panel determined award winners for the other categories.

The 2010 OTC National Advertising Award Winners are… (Award, Brand, Company, Agency)

Print*
Gold   Vicks, Procter & Gamble, Publicis NY
Silver   Prevacid   , Novartis Consumer Health, Ferguson (CommonHealth)
Bronze   Pediasure, Abbott Nutrition, Abelson-Taylor

TV*
Gold   Pepcid,   McNeil Consumer Healthcare,   JWT
Silver   Lamisil,   Novartis Consumer Health, Saatchi & Saatchi
Bronze   Peptol Bismol, Procter & Gamble, Publicis NY
*Voted on by Delegates at the 2010 OTC National Conference

Integrated
Gold   Vicks Nyquil,   Procter & Gamble, Publicis NY
Silver   Zyrtec, McNeil Consumer Healthcare, JWT
Bronze   Claritin, Schering-Plough,   Euro RSCG Tonic

Digital
Gold   Vicks Nyquil,   Procter & Gamble, Bridge Worldwide
Silver   Triaminic, Novartis Consumer Health, Saatchi & Saatchi
Bronze   Durex, SSL Americas, Inc/Durex, Saatchi & Saatchi Wellness

Point of Sale
Gold   Prilosec, Procter & Gamble, Saatchi & Saatchi

Multicultural   
Gold   Pepto Bismol, Proctor & Gamble, Lapiz

Radio
Gold   Theraflu, Novartis, Saatchi & Saatchi

Website
Gold   Triaminic, Novartis, Saatchi & Saatchi

The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benefit from case studies, new market research, media & marketing gurus and networking opportunities. This year's keynote addresses included Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.” For conference information, please visit our Website, www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.

OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for OTC marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.

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Read the full story at http://www.prweb.com/releases/2010/05/prweb4041654.htm.


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