Navigation Links
2010 OTC National Advertising Award Winners Announced
Date:5/25/2010

Major healthcare brands honored at OTC National Advertising Awards Reception, May 18, 2010 at the Penn’s Landing Hyatt in Philadelphia.

Florham Park, NJ (PRWEB) May 25, 2010 -- OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA. The award winners were announced at the OTC National Advertising Awards reception, on the night of May l8, at the Penn’s Landing Hyatt in Philadelphia.

Leading healthcare companies and brands were honored at the awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners included Vicks, Pepto Bismol, Prilosec , Theraflu, Triaminic, Durex, and Zyrtec. For a complete list of award winners please see refer to the bottom of this page or visit the 2010 OTC Advertising Awards Website.

Delegates who attended the OTC National Conference determined the winners for Best Branded TV and Best Branded Print Campaign awards and an independent expert judging panel determined award winners for the other categories.

The 2010 OTC National Advertising Award Winners are… (Award, Brand, Company, Agency)

Print*
Gold   Vicks, Procter & Gamble, Publicis NY
Silver   Prevacid   , Novartis Consumer Health, Ferguson (CommonHealth)
Bronze   Pediasure, Abbott Nutrition, Abelson-Taylor

TV*
Gold   Pepcid,   McNeil Consumer Healthcare,   JWT
Silver   Lamisil,   Novartis Consumer Health, Saatchi & Saatchi
Bronze   Peptol Bismol, Procter & Gamble, Publicis NY
*Voted on by Delegates at the 2010 OTC National Conference

Integrated
Gold   Vicks Nyquil,   Procter & Gamble, Publicis NY
Silver   Zyrtec, McNeil Consumer Healthcare, JWT
Bronze   Claritin, Schering-Plough,   Euro RSCG Tonic

Digital
Gold   Vicks Nyquil,   Procter & Gamble, Bridge Worldwide
Silver   Triaminic, Novartis Consumer Health, Saatchi & Saatchi
Bronze   Durex, SSL Americas, Inc/Durex, Saatchi & Saatchi Wellness

Point of Sale
Gold   Prilosec, Procter & Gamble, Saatchi & Saatchi

Multicultural   
Gold   Pepto Bismol, Proctor & Gamble, Lapiz

Radio
Gold   Theraflu, Novartis, Saatchi & Saatchi

Website
Gold   Triaminic, Novartis, Saatchi & Saatchi

The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benefit from case studies, new market research, media & marketing gurus and networking opportunities. This year's keynote addresses included Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.” For conference information, please visit our Website, www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.

OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for OTC marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.

###

Read the full story at http://www.prweb.com/releases/2010/05/prweb4041654.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Waterland International Together with Bosch and Siemens Home Appliance Group (BSH) Continue to Help Local Communities in Indonesia
2. New national study examines pediatric mobility aid-related injuries
3. National Employee Collective and Class Action Lawsuit Filed Against CVS
4. LoveToKnow.com Launches Gluten Free Channel and Will Donate to National Foundation for Celiac Awareness
5. Crohn's & Colitis Foundation National Event Helping Women Manage Inflammatory Bowel Disease: Two Women Physician Experts and Researchers in IBD on Interactive Webcast/Teleconference
6. National Memorial Day Parade with a Pride of Lions Clubs
7. ECOSTASY™ Sustainable Design Destination Launches Collaboration with 2010 International Year of Biodiversity
8. Rapport International Hires Linda Spooner to Lead Project Management
9. Rotary International and I Imagine Studio Have Teamed up to Helps Kick Polio out of Africa
10. Tahitian Noni International Named As Finalist In 2010 American Business Awards
11. Palm Springs 8th-Grader Wins National 'Fuel Up To Play 60' Award
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
2010 OTC National Advertising Award Winners Announced 
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the ... save lost souls in the Philippines. “The Journey: From the Mountains to the Mission ... of the Bible. She has taught all ages and currently teaches a class of ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... healthcare compliance program management, will showcase a range of technology and learning solutions ... Living (NCAL) Convention and Expo to be held October 14–18, 2017 at the ...
(Date:10/12/2017)... , ... October 12, 2017 , ... Planet Fitness, one ... U.S., announced today its plans to open a flagship location in Covington, LA at ... former Rooms To Go store next to Office Depot in the Holiday Square shopping ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one ... an innovative new design of the shoulder pad. The shoulder pad provides optimal ... controlling your pain while using cold therapy. By utilizing ice and water that is ...
(Date:10/12/2017)... ... , ... Asante, a nationally recognized health system in southern ... home health joint venture through an agreement, effective October 1, 2017, to create ... health company with Asante, delivering clinically integrated care, for the past eight years. ...
Breaking Medicine News(10 mins):
(Date:9/28/2017)... -- Cohen Veterans Bioscience and Early Signal Foundation announce ... home sensors for real-time monitoring of patients with trauma-related ... organization focused on disruptive health solutions for rare disorders ... to record and integrate behavioral, cognitive, physiological and contextual ... ...
(Date:9/25/2017)... PROVIDENCE, R.I. , Sept. 25, 2017 /PRNewswire/ ... immunogenicity assessment, vaccine design, and immune-engineering today announced ... focused on the development of personalized therapeutic cancer ... and has provided exclusive access to enabling technologies ... MSc Eng., MBA will lead EpiVax Oncology as ...
(Date:9/19/2017)... ANN ARBOR, Mich. , Sept. 19, 2017 HistoSonics, Inc., a venture-backed medical ... the precise destruction of targeted tissues, announced three leadership team developments today:   ... Josh Stopek, PhD ... ... Veteran medical device executive ...
Breaking Medicine Technology: