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2010 OTC National Advertising Award Winners Announced
Date:5/25/2010

Major healthcare brands honored at OTC National Advertising Awards Reception, May 18, 2010 at the Penn’s Landing Hyatt in Philadelphia.

Florham Park, NJ (PRWEB) May 25, 2010 -- OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA. The award winners were announced at the OTC National Advertising Awards reception, on the night of May l8, at the Penn’s Landing Hyatt in Philadelphia.

Leading healthcare companies and brands were honored at the awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners included Vicks, Pepto Bismol, Prilosec , Theraflu, Triaminic, Durex, and Zyrtec. For a complete list of award winners please see refer to the bottom of this page or visit the 2010 OTC Advertising Awards Website.

Delegates who attended the OTC National Conference determined the winners for Best Branded TV and Best Branded Print Campaign awards and an independent expert judging panel determined award winners for the other categories.

The 2010 OTC National Advertising Award Winners are… (Award, Brand, Company, Agency)

Print*
Gold   Vicks, Procter & Gamble, Publicis NY
Silver   Prevacid   , Novartis Consumer Health, Ferguson (CommonHealth)
Bronze   Pediasure, Abbott Nutrition, Abelson-Taylor

TV*
Gold   Pepcid,   McNeil Consumer Healthcare,   JWT
Silver   Lamisil,   Novartis Consumer Health, Saatchi & Saatchi
Bronze   
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Source: PRWeb
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