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2010 International SPA Association Trend Watch
Date:11/17/2009

LEXINGTON, Ky., Nov. 17 /PRNewswire/ -- Keeping up with the latest trends is tough when everything from vampires to Snuggies is on the cultural radar. The International SPA Association makes it easy for you to stay up-to-date with the latest spa trends. Forecasts for 2010 prove one thing - a healthy lifestyle never goes out of style.

"Since the economic downturn, consumers are more educated than ever before when it comes to value and investing in themselves," said ISPA President Lynne McNees. "They expect a return on their investment, and they aren't falling for any tricks or gimmicks. They want tangible results and information that will improve their quality of life."

2010 Spa Trends:

  • Social Media - Perhaps you've heard of Twitter? It's opened the doors on a marketing revolution, and spas are leading the way. It's easier than ever for spas to offer up-to-the-minute deals by tweeting or posting Facebook messages. Cancellations aren't a problem when you can re-book an appointment instantly. Ad-Ology research shows that 57 percent of 18 to 24 year olds and 48.5 percent of 25 to 34 year olds say social media influenced their choice of a hair salon or day spa. See which innovative spas are tweeting.
  • Customer Service - Consumers are aware of every penny spent, and with that comes higher expectations on the level of service they receive. Spas are responding by providing exceptional service and making each visit a customized experience. In fact, 87 percent of ISPA member spas are utilizing customer feedback to ensure they're exceeding consumers' needs. And, 48 percent of ISPA member spas have implemented customer loyalty programs, allowing them to offer discounts or rewards while incentivizing frequent visits to the spa.
  • Spa Sampling Menu - Just like ord
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SOURCE International SPA Association
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