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2010 DTC National Advertising Award Winners Honored
Date:4/14/2010

r – Micardis, Boehringer Ingelheim, G2 Direct & Digital
Bronze – Enbrel, Pfizer/Amgen, DraftFCB

Best Disease Education Campaign:
Gold – HPV & Cervical Cancer, Merck & Co., Inc., DraftFCB
Silver – Chronic Hepatitis B, Bristol-Meyer Squibb, Euro RSCG Life Chelsea
Bronze – HPV & Cervical Cancer, Merck & Co., Inc., DDB NY/Rapp

Best Point-Of-Care Campaign:
Gold – Angeliq, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth
Silver – Plavix, Bristol-Myers Squibb/sanofi-aventis, Unit 7
Bronze – Yaz, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth

Best Digital Media Campaign:
Gold – NuvaRing, Merck & Co., Inc., Razorfish
Silver – Vyvanse, Shire, Euro RSCG Tonic
Bronze – Seroquel XR, AstraZeneca, (Undisclosed)

Best Branded Website:
Gold – Vyvanse, Shire, Euro RSCG Tonic
Silver – CONCERTA, McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., Ogilvy Healthworld
Bronze – MULTAQ, sanofi-avenits, Saatchi & Saatchi Wellness

Best Branded Television Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Cymbalta, Eli Lilly & Company, DraftFCB
Bronze – Gardasil, Merck & Co. Inc., DDB NY

Best Branded Print Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Latisse, Allergan, Grey NYC
Bronze – Symbicort, AstraZeneca, EvoLogue, part of CommonHealth

This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.
For more information about the DTC Nationa
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Source: PRWeb
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