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2010 DTC National Advertising Award Winners Honored
Date:4/14/2010

Major pharmaceutical brands honored at DTC National Advertising Awards Dinner, sponsored by HealthGrades, April 8, at the 2010 DTC National Conference.

Florham Park, N.J. (PRWEB) April 14, 2010 -- DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the winners of the 10th annual DTC National Advertising Awards, held in conjunction with the DTC National Conference, April 7-9, in Washington D.C. The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on the night of April 8, at the J.W. Marriott Hotel in Washington, D.C.

Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2010 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and judges scores.

The 2010 DTC National Advertising Award Winners were (Brand, Company, Agency):

Best Branded Integrated:
Gold – Nasonex, Merck & Co., Inc., Daggerwing Health
Silver – Symbicort, AstraZeneca, Evologue, part of CommonHealth
Bronze – Treximet, GlaxoSmithKline, Euro RSCG Tonic

Best CRM/Direct Mail Campaign:
Gold – Vytorin and Zetia, Merck & Co., Inc., Rapp
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Source: PRWeb
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