Navigation Links
2010 DTC National Advertising Award Winners Honored
Date:4/14/2010

Major pharmaceutical brands honored at DTC National Advertising Awards Dinner, sponsored by HealthGrades, April 8, at the 2010 DTC National Conference.

Florham Park, N.J. (PRWEB) April 14, 2010 -- DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the winners of the 10th annual DTC National Advertising Awards, held in conjunction with the DTC National Conference, April 7-9, in Washington D.C. The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on the night of April 8, at the J.W. Marriott Hotel in Washington, D.C.

Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2010 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and judges scores.

The 2010 DTC National Advertising Award Winners were (Brand, Company, Agency):

Best Branded Integrated:
Gold – Nasonex, Merck & Co., Inc., Daggerwing Health
Silver – Symbicort, AstraZeneca, Evologue, part of CommonHealth
Bronze – Treximet, GlaxoSmithKline, Euro RSCG Tonic

Best CRM/Direct Mail Campaign:
Gold – Vytorin and Zetia, Merck & Co., Inc., Rapp
Silver – Micardis, Boehringer Ingelheim, G2 Direct & Digital
Bronze – Enbrel, Pfizer/Amgen, DraftFCB

Best Disease Education Campaign:
Gold – HPV & Cervical Cancer, Merck & Co., Inc., DraftFCB
Silver – Chronic Hepatitis B, Bristol-Meyer Squibb, Euro RSCG Life Chelsea
Bronze – HPV & Cervical Cancer, Merck & Co., Inc., DDB NY/Rapp

Best Point-Of-Care Campaign:
Gold – Angeliq, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth
Silver – Plavix, Bristol-Myers Squibb/sanofi-aventis, Unit 7
Bronze – Yaz, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth

Best Digital Media Campaign:
Gold – NuvaRing, Merck & Co., Inc., Razorfish
Silver – Vyvanse, Shire, Euro RSCG Tonic
Bronze – Seroquel XR, AstraZeneca, (Undisclosed)

Best Branded Website:
Gold – Vyvanse, Shire, Euro RSCG Tonic
Silver – CONCERTA, McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., Ogilvy Healthworld
Bronze – MULTAQ, sanofi-avenits, Saatchi & Saatchi Wellness

Best Branded Television Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Cymbalta, Eli Lilly & Company, DraftFCB
Bronze – Gardasil, Merck & Co. Inc., DDB NY

Best Branded Print Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Latisse, Allergan, Grey NYC
Bronze – Symbicort, AstraZeneca, EvoLogue, part of CommonHealth

This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.
For more information about the DTC National Advertising Awards please visit the 2010 DTC Advertising Awards Website.

The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers. For more information on the DTC National Conference, please visit our Website, www.DTCperspectives.com or call Debra Sander at (973) 377-2106 ex 221.

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our Conference Series.

###

Read the full story at http://www.prweb.com/releases/2010/04/prweb3863784.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. IOM report on national vaccine plan
2. National Oncologist Group Warns: Current Health Care Reform Legislation Woefully Short In Addressing Cancer Care Crisis
3. National Health Investors Sets Fourth Quarter Earnings Release and Conference Call Dates
4. Memory Loss Supplement Manufacturer Partners With Nationally-Syndicated Radio Host John Tesh
5. Royal Caribbean International and LimoRes.com Announce Exclusive Partnership
6. Global Aids Alliance Celebrates the Introduction of the International Violence Against Women Act, Urges Swift Passage
7. One5 Foundation Launches National Haitian Relief Campaign with TShirtAds
8. International Pelvic Floor Muscle Expert Presents Live Webinars on Telemedecine
9. Luckey & Mullins Joins with Other National Construction Defect Law Firms to Form Chinese Drywall Legal Network
10. Discovery Health and National Organization for Rare Disorders Partner for Second Annual Rare Disease Day With the Premiere of the Special DISEASE DETECTIVES
11. Ganeden Biotech and Pathway International Announce Exclusive Distribution Partnership
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... ... announced its strategic partnership with Connance, a healthcare industry leader providing predictive ... proven, proprietary technology combine to provide health systems, hospitals and ambulatory surgical ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ... , "Film editors can give their videos a whole new perspective by using the ... CEO of Pixel Film Studios. , ProSlice Levels contains over 30 Different presets ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs ... College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. ... treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. ...
(Date:6/25/2016)... City, Oklahoma (PRWEB) , ... June 25, 2016 ... ... helping both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic ... the Oklahoma City area —Johnson is one of the first doctors to perform ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Market - Forecast to 2022" report to their offering. ... method for the patients with kidney failure, it replaces the ... from the patient,s blood and thus the treatment helps to ... chloride in balance. Increasing number of ESRD ...
(Date:6/23/2016)... Ill. , June 23, 2016  In a startling report ... are failing their residents by lacking a comprehensive, proven plan to ... a definitive ranking of how states are tackling the worst ... to only four states – Kentucky , ... Vermont . Of the 28 failing states, three ...
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
Breaking Medicine Technology: