Navigation Links
2010 DTC National Advertising Award Winners Honored
Date:4/14/2010

Major pharmaceutical brands honored at DTC National Advertising Awards Dinner, sponsored by HealthGrades, April 8, at the 2010 DTC National Conference.

Florham Park, N.J. (PRWEB) April 14, 2010 -- DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the winners of the 10th annual DTC National Advertising Awards, held in conjunction with the DTC National Conference, April 7-9, in Washington D.C. The award winners were announced at the DTC National Advertising Awards Dinner, sponsored by HealthGrades, on the night of April 8, at the J.W. Marriott Hotel in Washington, D.C.

Leading pharmaceutical companies and brands were honored at the awards dinner which showcased the best DTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. For the categories of “Branded TV” and “Branded Print,” 10 finalists were presented to the delegates at the 2010 DTC National Conference. Winners in those two categories were chosen by a combination of delegate voting during the DTC National Conference and judges scores.

The 2010 DTC National Advertising Award Winners were (Brand, Company, Agency):

Best Branded Integrated:
Gold – Nasonex, Merck & Co., Inc., Daggerwing Health
Silver – Symbicort, AstraZeneca, Evologue, part of CommonHealth
Bronze – Treximet, GlaxoSmithKline, Euro RSCG Tonic

Best CRM/Direct Mail Campaign:
Gold – Vytorin and Zetia, Merck & Co., Inc., Rapp
Silver – Micardis, Boehringer Ingelheim, G2 Direct & Digital
Bronze – Enbrel, Pfizer/Amgen, DraftFCB

Best Disease Education Campaign:
Gold – HPV & Cervical Cancer, Merck & Co., Inc., DraftFCB
Silver – Chronic Hepatitis B, Bristol-Meyer Squibb, Euro RSCG Life Chelsea
Bronze – HPV & Cervical Cancer, Merck & Co., Inc., DDB NY/Rapp

Best Point-Of-Care Campaign:
Gold – Angeliq, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth
Silver – Plavix, Bristol-Myers Squibb/sanofi-aventis, Unit 7
Bronze – Yaz, Bayer Women’s Healthcare, EvoLogue, part of CommonHealth

Best Digital Media Campaign:
Gold – NuvaRing, Merck & Co., Inc., Razorfish
Silver – Vyvanse, Shire, Euro RSCG Tonic
Bronze – Seroquel XR, AstraZeneca, (Undisclosed)

Best Branded Website:
Gold – Vyvanse, Shire, Euro RSCG Tonic
Silver – CONCERTA, McNeil Pediatrics Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., Ogilvy Healthworld
Bronze – MULTAQ, sanofi-avenits, Saatchi & Saatchi Wellness

Best Branded Television Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Cymbalta, Eli Lilly & Company, DraftFCB
Bronze – Gardasil, Merck & Co. Inc., DDB NY

Best Branded Print Campaign:
Gold – Flomax, Boehringer Ingelheim, Grey NYC
Silver – Latisse, Allergan, Grey NYC
Bronze – Symbicort, AstraZeneca, EvoLogue, part of CommonHealth

This year's independent expert judging panel included: Fariba Zamaniyan, SVP, Nielsen IAG; Fred Church, Vice President, Ipsos Vantis; Frank Chipman, Vice President, Millward Brown; Mark Einhorn, Vice President, Advertising and Packaging Research, MVRG; Marc Jaffe, Sr. Account Service Executive, VMS.
For more information about the DTC National Advertising Awards please visit the 2010 DTC Advertising Awards Website.

The DTC National Conference is designed to provide DTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in DTC marketing. Over the three-day conference, the more than 550 attendees will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendance is recommended for all industry members, including pharmaceutical brand team members, agency executives, media buyers and planners, market researchers, media partners and solution providers. For more information on the DTC National Conference, please visit our Website, www.DTCperspectives.com or call Debra Sander at (973) 377-2106 ex 221.

DTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of direct-to-consumer (DTC) pharmaceutical product marketing. It is our goal to serve as the premier information exchange forum for DTC marketing thought leaders with the publication of DTC Perspectives magazine as well as through attendance at our Conference Series.

###

Read the full story at http://www.prweb.com/releases/2010/04/prweb3863784.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. IOM report on national vaccine plan
2. National Oncologist Group Warns: Current Health Care Reform Legislation Woefully Short In Addressing Cancer Care Crisis
3. National Health Investors Sets Fourth Quarter Earnings Release and Conference Call Dates
4. Memory Loss Supplement Manufacturer Partners With Nationally-Syndicated Radio Host John Tesh
5. Royal Caribbean International and LimoRes.com Announce Exclusive Partnership
6. Global Aids Alliance Celebrates the Introduction of the International Violence Against Women Act, Urges Swift Passage
7. One5 Foundation Launches National Haitian Relief Campaign with TShirtAds
8. International Pelvic Floor Muscle Expert Presents Live Webinars on Telemedecine
9. Luckey & Mullins Joins with Other National Construction Defect Law Firms to Form Chinese Drywall Legal Network
10. Discovery Health and National Organization for Rare Disorders Partner for Second Annual Rare Disease Day With the Premiere of the Special DISEASE DETECTIVES
11. Ganeden Biotech and Pathway International Announce Exclusive Distribution Partnership
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can now ... and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings ... The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the ...
(Date:6/25/2016)... Oklahoma (PRWEB) , ... June 25, 2016 , ... ... both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic procedures ... Oklahoma City area —Johnson is one of the first doctors to perform the ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle ... chronic pain and the benefits of holistic treatments, Serenity Recovery Center of ... Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the red ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, ... and the Road To Recovery® program to drive cancer patients to and from their ... to ensure the highest quality of life and ongoing independence. Getting to and ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... client, The Grove Investment Group (TGIG), has initiated cultivation and processing operations at ... Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of a complete ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 Dehaier Medical Systems ... "Company"), which develops, markets and sells medical devices and ... , signed a strategic cooperation agreement with Hongyuan Supply ... Supply Chain") on June 20, 2016, to develop Dehaier,s ... strategic cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s ...
(Date:6/24/2016)... Mass. , June 24, 2016   Pulmatrix, ... pharmaceutical company developing innovative inhaled drugs, announced today that ... Russell Investments reconstituted its comprehensive set of ... "This is an important milestone for Pulmatrix," ... will increase shareholder awareness of our progress in developing ...
(Date:6/23/2016)... Research and Markets has announced the addition of the ... report to their offering. ... failure, it replaces the function of kidneys by removing the ... the treatment helps to keep the patient body,s electrolytes such ... Increasing number of ESRD patients & substantial healthcare expenditure on ...
Breaking Medicine Technology: