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2008 IN-AWE Awards Recognize Cadient Group's Innovative Use of Digital Media
Date:6/17/2008

Cadient Group and AstraZeneca's SEROQUEL(TM) exhibit at the American

Psychological Association (APA) convention won the gold award in the

Trade Show Event Attraction category. The unique experiential marketing

nature of the booth provided healthcare professionals with a powerful

look into the lives of people affected by bipolar disorder.

-- Silver Award - Interactive Web site (Consumer)

Cadient Group and AstraZeneca's Pulmicortrespules.com was honored with

a silver award in the Web site (Consumer) category. The site features

interactive caregiver "ambassadors," each of whom shares a specific

story about managing a child's asthma, and provides more information

about the seriousness of the condition and the need for caregivers to

proactively control their child's asthma.

For more information about the awards, visit http://www.thehcma.org/about_inawe.html.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit http://www.cadient.com.


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SOURCE Cadient Group
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