2008 IN-AWE Awards Recognize Cadient Group's Innovative Use of Dig...( Cadient Group campaigns receive two...),Health

Cadient Group campaigns receive two gold awards and one silver award for

relevant healthcare marketing

WEST CONSHOHOCKEN, Pa., June 17 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today it received two gold and one silver International Awards of Excellence (IN-AWE Awards) at the 2008 IN-AWE dinner ceremony on Thursday, June 5, 2008, during the HCMA Annual Conference. The IN-AWE Awards are unique among healthcare marketing awards for incorporating strategy and performance -- as well as visual creative appeal -- into the judging criteria.

"It's an honor to receive these prestigious industry awards for excellence in healthcare marketing," said Stephen Wray, President and CEO, Cadient Group. "To be recognized by your peers is truly rewarding -- but what's most meaningful is that professionals and consumers connected with the information we provided, which can ultimately lead to improved healthcare delivery," Wray stated. "These awards are another acknowledgement of the innovative and high-quality work produced in collaboration with our clients. In each case, this work further demonstrates our commitment to drive meaningful experiences that deliver measurable results."

Cadient Group campaigns were honored in multiple categories. Cadient Group received the following IN-AWE Awards:

-- Gold Award - Sales Force Training

Cadient Group was recognized with the gold award in the Sales Force

Training category for its work on AstraZeneca's "Living on the Edge"

documentary on bipolar disorder. The documentary is an educational tool

for the company's sales force, to be used at internal training sessions

The documentary focuses upon the profound emotional impact that bipolar

disorder has on patients, their families and caregivers.

-- Gold Award - Trade Show Event Attraction

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