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2008 IN-AWE Awards Recognize Cadient Group's Innovative Use of Digital Media
Date:6/17/2008

Cadient Group campaigns receive two gold awards and one silver award for

relevant healthcare marketing

WEST CONSHOHOCKEN, Pa., June 17 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today it received two gold and one silver International Awards of Excellence (IN-AWE Awards) at the 2008 IN-AWE dinner ceremony on Thursday, June 5, 2008, during the HCMA Annual Conference. The IN-AWE Awards are unique among healthcare marketing awards for incorporating strategy and performance -- as well as visual creative appeal -- into the judging criteria.

"It's an honor to receive these prestigious industry awards for excellence in healthcare marketing," said Stephen Wray, President and CEO, Cadient Group. "To be recognized by your peers is truly rewarding -- but what's most meaningful is that professionals and consumers connected with the information we provided, which can ultimately lead to improved healthcare delivery," Wray stated. "These awards are another acknowledgement of the innovative and high-quality work produced in collaboration with our clients. In each case, this work further demonstrates our commitment to drive meaningful experiences that deliver measurable results."

Cadient Group campaigns were honored in multiple categories. Cadient Group received the following IN-AWE Awards:

-- Gold Award - Sales Force Training

Cadient Group was recognized with the gold award in the Sales Force

Training category for its work on AstraZeneca's "Living on the Edge"

documentary on bipolar disorder. The documentary is an educational tool

for the company's sales force, to be used at internal training sessions

The documentary focuses upon the profound emotional impact that bipolar

disorder has on patients, their families and caregivers.

-- Gold Award - Trade Show Event Attraction

Cadient Group and AstraZeneca's SEROQUEL(TM) exhibit at the American

Psychological Association (APA) convention won the gold award in the

Trade Show Event Attraction category. The unique experiential marketing

nature of the booth provided healthcare professionals with a powerful

look into the lives of people affected by bipolar disorder.

-- Silver Award - Interactive Web site (Consumer)

Cadient Group and AstraZeneca's Pulmicortrespules.com was honored with

a silver award in the Web site (Consumer) category. The site features

interactive caregiver "ambassadors," each of whom shares a specific

story about managing a child's asthma, and provides more information

about the seriousness of the condition and the need for caregivers to

proactively control their child's asthma.

For more information about the awards, visit http://www.thehcma.org/about_inawe.html.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit http://www.cadient.com.


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SOURCE Cadient Group
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