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100,000 New Year Dieters Overload New Weight Loss Website

LOS ANGELES, Jan. 23 /PRNewswire/ -- This new year, a staggering 100,000 people have logged on to a new weight loss website that promises to "make weight loss make sense."

Part of the website's attraction is not what people are losing, it's what they are gaining. This diet program once sold for several hundred dollars but is now available for free online.

The newly launched website was designed as the place to go for health, diet and lifestyle information. But, even the co-founders of BetaLife did not realize how many people would decide to come and call it their place as well.

Sudden popularity and swarms of people have caused some bloating problems with the site's servers though. The sheer number of people surfing the site has meant the site's server has had to be upgraded twice already.

Brother and sister co-founders, Benn and Renee Newton could not be happier, but acknowledge the popularity of the site has surprised even them.

"Completing the site took 18 months, but within 24 hours after launching, it was unrecognizable because of the deluge of posts to the site's blogs, forums, recipes and food guides. The site's new members made it their own immediately," said Benn.

"The power of the people is something that you only believe if you see it," added Renee. "They inform and support, and somehow it just works."

Questions used to come to the brother and sister team in emails, taking up many hours of their days to answer. Now the community performs their job and does it in just minutes.

"Community based websites have turned the world upside down, and this phenomenon has finally come to weight loss," revealed Benn. "The so called web 2.0 effect is making weight loss easy for everyone, as the people are now their own support network."

"The normal barriers to losing weight such as isolation and lack of motivation and information have gone. Now people can get sensible free advice delivered directly to them by a community that really cares," said Renee.

The website has grown from the DVD based weight loss program of the same name. The program grew to prominence by being endorsed by several reality TV celebrities who found success with the simple and health based approach of the program.

Program co-founder Benn Newton justified his company's generosity by saying, "The website is now about helping people, that is the business we want to be in."

The BetaLife website can be found at

Statistics -- First 3 weeks of the new year (1-21 January 2008):

-- was officially launched 1 January 2008

-- Over 100,000 people have visited the site in 3 weeks

-- Over 1 million page views in first 3 weeks

-- Over 7000 people joined as members in first 3 weeks

About is a free community based diet website. The site offers fully personalized weight loss plans with support and motivation from other members.

Brother and sister Renee and Benn Newton established in 1999 after losing 51 lbs and 75 lbs respectively. The innovative siblings created a DVD based weight loss program that sold for hundreds of dollars, but is now offered completely free online.

The site was designed to "make weight loss make sense" and the growing obesity epidemic is cited as a top reason why they made the site free. members include two former contestants from The Biggest Loser TV show.

View the website at

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