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“Make Life Work” Campaign Launches to Address the Needs of Today's Working Families & Promote Realistic Solution
Date:7/28/2014

San Jose, CA (PRWEB) July 28, 2014

In response to the increasing conflict between work and family life Americans face today, BlogHer, The Center for American Progress and The Huffington Post are teaming up to launch “Make Life Work,” a campaign to raise awareness and promote real solutions to the difficulties faced by families across the U.S. The joint initiative was announced on Saturday at the BlogHer Annual Conference by Stacy Morrison, Editor-in-Chief, BlogHer; Judith Warner, Senior Fellow, The Center for American Progress; and Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group.

“These are issues with a deep personal resonance for me as a mother,” said Arianna Huffington. “At HuffPost, when it comes to the issues facing the American family, we’re committed to using all the tools at our disposal with the goal of not just telling stories but changing lives. This partnership will allow us to double down on that commitment.”

Rapidly changing demographics, workforce participation and family makeup have created seismic shifts in American households, yet attitudes and policy have not kept up with these changes. For example, in the United States today:

  • Only 30% of children have a stay-at-home parent (1)
  • 40.9% of women are the breadwinners for their families, as opposed to 11.6% in 1967 (2)
  • Fathers expect to participate and share in the tasks of child rearing, and they are doing so at a rate almost three times what it was in 1965 (3)

That demographic reality comes to life in a preview of BlogHer's upcoming 6th annual Women and Social Media Study, sponsored by Ketchum. The Study reveals that the women who report the highest levels of time starvation are actually those with the most traditional family unit—two parents and children—and that what is sacrificed under such time pressure is personal health and f
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